Program Objectives
The Product Management and Marketing Studies program helps students develop their skills in product and brand management (integrating the challenges of digital and sustainable marketing) and marketing research (market analysis, performance management and impact analysis). The program's pedagogy is based on a number of projects.
Program objectives:
- Become expert in marketing strategies for Development Marketing and Operational Marketing
- Launch a digital marketing project for an organization
- Analyze qualitative and quantitative information (panels, textual data from different customer databases)
- Use data analysis tools such as Python and SAS
When you enroll in a Master's program, you also join Université PSL. Ranked in the top 50 universities in the world (THE and QS), PSL offers excellent graduate programs at the Master's and PhD level, which benefit from the scientific capabilities of its member institutions. The degree is completed at the Université Paris Dauphine-PSL and awarded by Université PSL.
- Types of education
- Initial training
- Executive Education
- Language(s)
- French and English
- ECTS Credits
- 60 credits
- Internship
- 24 weeks
- Capacity
- 30
- Type of Diploma
- Diploma from a major institution conferring the Master's degree
- Academic Year
- 2024/2025
Contacts
Sarah Lasri
University Professor
Director of the 2nd year of the Master's degree
Isabeau Grisillon
Teaching assistant
Send an email
The challenges of the ecological and social transition in the Master's degree programs
Several courses and tools are offered to students in the Master’s program, regardless of their specialization
- “Ecological Transition and Social Responsibility” Certificate
- “Dauphine Durable” SPOC A common base of knowledge in the areas of ethics, social responsibility and sustainable development. It tackles the basics of CSR: control, human resources, finance, marketing, strategy, climate issues and the environmental transition.
- “Managing SDGs” SPOC A unique learning experience in which students from multiple countries work together on real-life case studies.
- Virtual University of the Environment and Sustainable Development At PSL, Dauphine is a founding member of Université Virtuelle Environnement et Développement durable (Virtual University of the Environment and Sustainable Development), which allows it to provide its students with a set of resources and MOOCs.
After Dauphine
job hunting's average duration
match between job and qualification level of graduates
Median salary