Product Manager and Marketing Research - 204 - Master's Year 2

Program Objectives

The Product Management and Marketing Studies program offers training in the analysis of customer data (panels, Big Data, textual data, surveys, etc.) to enable students to pitch sound creative strategies that employ the tools and methods of traditional as well as digital marketing. Gain a dual skill set: Studies and Markets (Development and Operational Marketing)

Program objectives:

  • Become expert in marketing strategies for Development Marketing and Operational Marketing
  • Launch a digital marketing project for an organization
  • Analyze qualitative and quantitative information (panels, textual data from different customer databases)
  • Use data analysis tools such as Python and SAS
Types of education
Initial training
Executive Education
French and English
ECTS Credits
60 credits
24 weeks
Type of Diploma
Diploma from a major institution conferring the Master's degree
Academic Year


  • Pierre Volle

    University Professor

    Director of the 2nd year of the Master's degree

  • Olivia TRINIAC

    Teaching assistant

     Send E-mail

After Dauphine

2 month

Average duration of job search

100 %

Net employment rate

38 000

Median salary