Marketing 2

Ects : 3
Volume horaire : 18
Coefficient : 1.5
Compétence à acquérir :
Upon completion of the modules, students will:

have good working knowledge and understanding of core Sales principles, concepts, terminology and metrics
be familiar with current sales trends, digital sales transformation and negociating principles
understand what constitutes an effective sales planning strategy, and how it affects success and sustainability of a company
comprehend significance of the sales profession

Description du contenu de l'enseignement :
Fundamentals of sales effectiveness
Data-based sales and sales trends
The art of (international) sales negotiations

Enseignant responsable :