Marketing 2

Ects : 3

Enseignant responsable :


Volume horaire : 18

Description du contenu de l'enseignement :

  1. Fundamentals of sales effectiveness
  2. Data-based sales and sales trends
  3. The art of (international) sales negotiations
Coefficient : 1.5

Compétence à acquérir :

Upon completion of the modules, students will:

  • have good working knowledge and understanding of core Sales principles, concepts, terminology and metrics
  • be familiar with current sales trends, digital sales transformation and negociating principles
  • understand what constitutes an effective sales planning strategy, and how it affects success and sustainability of a company
  • comprehend significance of the sales profession

Mode de contrôle des connaissances :

QCM et projet.