Gestion des produits et collections

Ects : 3

Enseignant responsable :

  • MURIEL WORMSER

Volume horaire : 18

Description du contenu de l'enseignement :

product and collection Management / watch making industry / jewelry industry

to give students the strategic keys and culture of the W&J market

/ to give them the opportunity to apply this knowledge on real operational situations (case studies on a W&J Brands : strategic marketing analysis and new launching proposal.

Coefficient : 3

Compétence à acquérir :

Designing a collection according to the segmentation of the brand