Ects : 3

Enseignant responsable :


Volume horaire : 21

Description du contenu de l'enseignement :

New product development process

The objective of this class is to make future marketing managers become aware of the need to always innovate in the company the close link between innovation and consumers and society and to bring them basic knowledge and skills to allow them to lead an innovation process.

Coefficient : 2

Compétence à acquérir :

Understand the practical and organizational stakes of innovation for the company: Learn and practise the process of development of a new product, Search of consumer insights, Facilitate a brainstorming, and Develop and test a product concept