New Business models for new media

Ects : 6
Volume horaire : 56
Coefficient : 1
Compétence à acquérir :
- Project Management.
- Creativity.
- Assess various type of media business models.
- Build a business plan.
- Communicating in a professional context.

Description du contenu de l'enseignement :
- Designing new business model in the media industry.
- Brainstorming methods.
- Doing a business plan.
- Group project management.
- Building a proof of concept.
- Pitching a project in a professional context.

- During a one-week project timeframe, designing & building a new media & its business model.
- Working with journalism students to do so.
- Assess the viability of the project with a business plan.
- Create a light prototype of your new media.
- Defend your project in front of a media professionals’ jury.

Enseignant responsable :

  • PIERRE JEAN BOZO
  • BENOIT TEZENAS DU MONTCEL
  • Bertrand FOLLIET