New Business models for new media
Enseignant responsable :
Volume horaire : 56Description du contenu de l'enseignement :
- Designing new business model in the media industry. - Brainstorming methods. - Doing a business plan. - Group project management. - Building a proof of concept. - Pitching a project in a professional context.
- During a one-week project timeframe, designing & building a new media & its business model. - Working with journalism students to do so. - Assess the viability of the project with a business plan. - Create a light prototype of your new media. - Defend your project in front of a media professionals’ jury.
Coefficient : 1Compétence à acquérir :
- Project Management. - Creativity. - Assess various type of media business models. - Build a business plan. - Communicating in a professional context.