Biography
Guillaume Johnson is Directeur de recherche (Research Professor) in management and marketing at the French National Center for Scientific Research (CNRS), affiliated with Dauphine Recherches en Management (DRM). His research focuses on the sociopolitical dynamics of marketing, with particular attention to racial issues. He has examined these questions in France, South Africa, and the United States, and his work has been published in leading journals in both marketing and race studies. He has co-edited several collective volumes and special issues on Race in the Marketplace (Palgrave Macmillan, 2019), Capitalisme Racial (Marronnages, 2024), and Capitalisme Noir (Poli, forthcoming). He is one of the editors of Marronnages: Race and Social Science Perspectives and co-organizer of the Race in the Marketplace (RIM) Research Network. Before joining the CNRS, he held academic appointments in South Africa and China.
Selected Recent Publications:
2026, « Apologies in Racialized Organizations », Sociology of Race and Ethnicity, vol. 12, n°4, With Ray V.
2026, « “Antiracism for sale”: commodification, antiracialism, and the politics of antiracism campaigns in France », Ethnic and Racial Studies, vol. 49, n°6, With Michel N.
2024, « Race in Consumer Research: Past, Present and Future », Journal of Consumer Research, vol. 51, n°1. With Grier S., Crockett D., Thomas K., & Bradford T.
2021, « Beyond Greenwashing: Addressing ‘the Great Illusion’ of Green Advertising », Revue de l'Organisation Responsable, vol. 16, n°2. With Parguel B.
Publications
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