Program Objectives of the Master 2 in Product and Retail Management - 343
The Master's degree in Product and Retail Management is designed to train skilled professionals to support companies' organizational, ethical, digital and operational transformations.
It offers a global vision, from product design to physical or digital marketing, and prepares students to manage transformation projects in line with strategic choices. Combining analytical skills such as marketing research and panels, and creative skills such as design management, the program is designed for careers such as product manager, category manager, trade marketer or consultant.
Offered as an apprenticeship, this program combines theory, field experience, business cases and a solid alumni network for successful professional integration.
When you enroll in a Master's program, you also join Université PSL. Ranked in the top 50 universities in the world (THE and QS), PSL offers excellent graduate programs at the Master's and PhD level, which benefit from the scientific capabilities of its member institutions. The degree is prepared at Université Paris Dauphine-PSL and awarded by Université PSL.
- Types of education
- Work-based training
- Language(s)
- French
- ECTS Credits
- 60 credits
- Internship
- No work-based training
- Capacity
- 30
- Type of Diploma
- Diploma from a major institution conferring the Master's degree
- Academic Year
- 2026/2027
The challenges of the ecological and social transition in the Master's degree programs
Several courses and tools are offered to students in the Master’s program, regardless of their specialization
- “Ecological Transition and Social Responsibility” Certificate
- “Dauphine Durable” SPOC A common base of knowledge in the areas of ethics, social responsibility and sustainable development. It tackles the basics of CSR: control, human resources, finance, marketing, strategy, climate issues and the environmental transition.
- “Managing SDGs” SPOC A unique learning experience in which students from multiple countries work together on real-life case studies.
- Virtual University of the Environment and Sustainable Development At PSL, Dauphine is a founding member of Université Virtuelle Environnement et Développement durable (Virtual University of the Environment and Sustainable Development), which allows it to provide its students with a set of resources and MOOCs.
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Contacts
Sarah LASRI
Associate Professor
Co-Director of the 2nd year of the Master's degree
Julie HERMANN
Associate professor
Co-Director of the 2nd year of the Master's degree
Isabeau GRISILLON
Teaching assistant
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