Master - Marketing & Strategy

The Master's in Marketing and Strategy trains high-level experts and managers capable of adapting and developing solutions in complex environments, within the context of ecological, social, and technological transitions.

A variety of active teaching methods, theoretical content, and instruction from professionals and researchers are offered. Challenges are also regularly organized in partnership with renowned companies and organizations.

The program allows students to acquire both the fundamentals of marketing and strategy, and gradually specialize around their areas of interest and professional project. It is organized into three components:

1. A core curriculum structured into five modules: sustainable marketing, strategy, humanities, data, soft skills, and projects.
2. Six elective courses to choose from a broad catalog, including offerings from PSL partners.
3. A specialized track in the second year (M2), with five available orientations allowing for the development of in-depth expertise.

Program Objectives:

• Understand both the practical and critical aspects of marketing and strategy in organizations and society
• Sustainable Marketing Track: Design and make sustainable and inclusive offerings accessible
• Strategy Track: Become a responsible manager
• Humanities Track: Understand consumption and market dynamics
• Data Track: Learn how to search for, analyze, and utilize data
• Soft Skills Track: Lead and unite teams, develop interpersonal skills, creativity, and leadership