Rentree en Licence le 17/09/2015Rentree en Licence le 17/09/2015

Master - Marketing & Strategy

Program Objectives

The Master’s in Marketing and Strategy prepares high-level executives able to adapt to an international environment and complex organizations at a time of digital transformation.
Numerous dynamic teaching modalities, theoretical content, and courses illustrated by professional speakers are offered. Competitions are regularly organized in partnership with well-known brands (Auchan, L’Oréal, Emmaüs, Leboncoin, etc.)

Program Objectives:

  • Learn to build an efficient strategy and marketing plan.
  • Implement and pilot an action plan based on pertinent facts and information.
  • Critically grasp the issues of marketing and strategy in an organization and in society.

Organization of the Master’s Degree

1st year
Marketing & strategy - work-study training

After a first year followed by an optional gap year, 3 specializations are possible.

No gap year

Types of education
Initial and work-based training
Outgoing Level
BAC+5
Language(s)
French and English
Duration of studies
4 semesters (excluding gap year)
ECTS Credits
120 credits
Type of Diploma
Diploma from a major institution conferring the Master's degree
Academic Year
2021/2022

Primary Opportunities

  • Products Manager
  • Digital Project Manager
  • Operational Marketing Manager
  • Marketing Project Manager
  • Digital Marketing Manager

Dauphine in Their Own Words

Loriane BERNAUDIN

E-commerce Project Manager at l'Occitane en Provence

Your path :
Distribution and Customer Relations track

Pierre GOMY

Director of Brand Development and Communication TNS-SOFRES

Your path :
Marketing & Strategy track


A dedicated team

  • Sylvie Rolland

    Associate Professor, Director of the Marketing & Strategy Master's degree

  • Manuel CARTIER

    University Professor, Director of the 1st year of the Marketing & Strategy Master's degree, Director of the 2nd year of the Master's degree - Business Development – MeM

  • Eva Delacroix

    Associate Professor, Director of the 2nd year of the Master's degree - Marketing Communication

  • Pierre Volle

    University Professor, Director of the 2nd year of the Master's degree - Product Manager and Marketing Research

  • Denis GUIOT et Pierre VOLLE

    University Professor, Director of the 2nd year of the Master's degree - Consulting and Research

  • Sarah LASRI

    Associate Professor

  • Joël PLAT

    Associate Professor, Director of the 2nd year of the Master's degree - Distribution and Customer Relations

  • Arielle MONNEROT-DUMAINE

    Associate Professor, Director of the 2nd year Master's Degree - Management of Luxury Goods

  • Stéphane Debenedetti

    Associate Professor, Director of the 1st year of the Marketing & Strategy Master's degree -

  • Fabrice Larceneux

    Associate Professor, Director of the 2nd year Master's Degree - Management of Luxury Goods