Program Objectives of the Master's Degree in Marketing and Strategy
The Master's in Marketing and Strategy trains high-level experts and managers capable of adapting and developing solutions in complex environments, within the context of ecological, social, and technological transitions.
A variety of active teaching methods, theoretical content, and instruction from professionals and researchers are offered. Challenges are also regularly organized in partnership with renowned companies and organizations (Auchan, L'Oréal, Emmaüs, Leboncoin, etc.).
The program allows students to acquire both the fundamentals of marketing and strategy, and gradually specialize around their areas of interest and professional project. It is organized into three components:
- A core curriculum with 5 tracks: sustainable marketing, strategy, humanities, data, and soft skills
- Electives to choose from a wide range of courses, including those from PSL partners
- A specialization path in the second year, with 5 specialty options
Program Objectives:
- Understand both the practical and critical aspects of marketing and strategy in organizations and society
- Sustainable Marketing Track: Design and make sustainable and inclusive offerings accessible
- Strategy Track: Become a responsible manager
- Humanities Track: Understand consumption and market dynamics
- Data Track: Learn how to search for, analyze, and utilize data
- Soft Skills Track: Lead and unite teams, develop interpersonal skills, creativity, and leadership
When you enroll in a Master's program, you also join Université PSL. Ranked in the top 50 universities in the world (THE and QS), PSL offers excellent graduate programs at the Master's and PhD level, which benefit from the scientific capabilities of its member institutions. The degree is prepared at Université Paris Dauphine-PSL and awarded by Université PSL.
Organization of the Master’s Degree
- Types of education
- Initial and work-based training
- Outgoing Level
- BAC+5
- Language(s)
- French and English
- Duration of studies
- 4 semesters (excluding gap year)
- ECTS Credits
- 120 credits
- Type of Diploma
- Diploma from a major institution conferring the Master's degree
- Academic Year
- 2025/2026
Primary Opportunities
- Products Manager
- Communication Manager
- Operational Marketing Manager
- Consultant
- Teacher-Researcher
- Project Manager (digital, retail...)
- Digital Marketing Manager
- Brand Manager
- Business Developer
Study Abroad During Your Master’s Degree at Dauphine
Thanks to its network of partner universities, campuses and programs abroad, Dauphine offers you the possibility of obtaining a dual degree, a delocalized master's degree or multi-campus training.
Dauphine in Their Own Words
“This training is the best way to learn about distribution and customer relations in all their forms. Mass consumption, specialized distribution, e-commerce... everything is approached through very concrete and exciting projects, supervised by teachers and professionals at the forefront of their field. These were all high points that enabled me to make my professional project a reality by being quickly operational.”
Loriane BERNAUDIN
E-commerce Project Manager at l'Occitane en Provence
Your path :
Distribution and Customer Relations track
“At Dauphine, I received a high-quality education that first of all enabled me to acquire a very solid base of knowledge at the cutting edge of the most recent developments, both in terms of research methods and knowledge of marketing concepts. There I learned to think better, grasping in particular the interest and the need for applying scientific approaches in a discipline that too often lacks intellectual rigor.”
Pierre GOMY
Director of Brand Development and Communication TNS-SOFRES
Your path :
Marketing & Strategy track
A dedicated team
Fabienne Berger-Remy
Associate Professor, Director of the 1st year of the Marketing & Strategy Master's degree -
Manuel CARTIER
Associate Professor, Director of the 1st year of the Marketing & Strategy Master's degree, Director of the 2nd year of the Master's degree - Business Development
Eva Delacroix
Associate Professor, Head of Marketing and Strategy Department
Nathalie Fleck
University Professor, Director of the 2nd year Master's Degree - Marketing Research and Consulting
Julie Hermann
Associate Professor, director of the 2nd year of the Master's degree Retail and Customer Management
Fabrice Larceneux
Associate Professor, Director of the 2nd year Master's Degree - Management of Luxury Goods
Sarah Lasri
University Professor, Director of the 2nd year of the Master's degree - Product Management & Marketing Data Analysis and director of the 2nd year of the Master's degree Retail and Customer Management
Arielle MONNEROT-DUMAINE
Associate Professor, Director of the 2nd year Master's Degree - Management of Luxury Goods
Evelyn Odonkor
Teacher, Director of the 2nd year of Master - Communication - Marketing
Valérie Renaudin
Vice-President of Real Estate Projects and New Campus and Associate Professor