Luxury Management - Master's Year 2

This Luxury Management track trains students to understand the challenges and the entire value chain of an international industry that serves as a flagship of the French economy. The work-study program develops the soft and hard skills necessary for pursuing a career in France and abroad, thanks to a team of academic and professional instructors who are specialists in the field.

Program objectives:

• Manage a multinational team in the luxury goods sector;
• Adapt to change in a demanding, international industry
• Manage luxury goods marketing projects using new communication technologies;
• Lead e-commerce and social media campaigns in the luxury goods sector;
• Manage a brand in the luxury goods sector (creation and rebranding);
• Manage multi-channel campaigns in the luxury goods sector;
• Manage processes such as CRM and supply chain management in the luxury goods sector;