At the start of the 2025-2026 school year, the Master Marketing Research and Consulting
becomes the Master in Consulting, Data and Research
Program Objectives
The "Consulting, Data& Research" track trains high-level professionals and researchers in marketing and strategic management through a research-based approach.
It leads to careers as consultants and senior executives in marketing and strategic management, within consulting or research firms, advisory agencies, companies, or organizations.
This track also prepares future researchers in marketing or strategic management. Students who choose the Researchoption have the opportunity to earn the University Diploma in Research in Management (RIM2) alongside their second-year Master’s program. This path allows students to pursue a PhD after completing the Master’s degree and serves as the first step in training future researchers or academic faculty.
Two specialization paths are offered through elective courses: “ Consulting ” and “ Research. ”
Program Objectives:
- Master marketing approaches and strategic management in businesses and organizations
- Gain expertise in the research process (problem definition, conceptualization, data collection and analysis, presentation of results)
- Design and implement economic development strategies with a focus on sustainability in companies and organizations
- Strengthen skills in qualitative and quantitative data collection and analysis methods, with exposure to emerging methodologies related to big data and AI
- Develop deep expertise in a specialized area of marketing or strategy
When you enroll in a Master's program, you also join Université PSL. Ranked in the top 50 universities in the world (THE and QS), PSL offers excellent graduate programs at the Master's and PhD level, which benefit from the scientific capabilities of its member institutions. The degree is prepared at Université Paris Dauphine-PSL and awarded by Université PSL.
- Types of education
- Work-based training
- Language(s)
- French
- ECTS Credits
- 60 credits
- Internship
- No work-based training
- Capacity
- 30
- Type of Diploma
- Diploma from a major institution conferring the Master's degree
- Academic Year
- 2025/2026
The master Marketing Research and Consulting’s second year is part of the Graduate Program in Management, a predoctoral cursus that gathers PSL’s master level’s research in management training.
By integrating this Master, you have the possibility of obtaining in parallel the Master Research in Management (RIM). It allows to supplement the knowledge and skills in Management research.
The challenges of the ecological and social transition in the Master's degree programs
Several courses and tools are offered to students in the Master’s program, regardless of their specialization
- “Ecological Transition and Social Responsibility” Certificate
- “Dauphine Durable” SPOC A common base of knowledge in the areas of ethics, social responsibility and sustainable development. It tackles the basics of CSR: control, human resources, finance, marketing, strategy, climate issues and the environmental transition.
- “Managing SDGs” SPOC A unique learning experience in which students from multiple countries work together on real-life case studies.
- Virtual University of the Environment and Sustainable Development At PSL, Dauphine is a founding member of Université Virtuelle Environnement et Développement durable (Virtual University of the Environment and Sustainable Development), which allows it to provide its students with a set of resources and MOOCs.
Contacts
Nathalie FLECK
University Professor
Director of the 2nd year of the Master's degree
Harry FADEL
Teaching assistant
Send an email
After Dauphine
Employability Indicators After Graduation - Survey Conducted in Collaboration with CGE
job hunting's average duration
Professional integration rate
Median salary