Consulting, Data and Research - 102 - Master' Year 2

Program Objectives

The "Consulting, Data& Research" track trains high-level professionals and researchers in marketing and strategic management through a research-based approach.

It leads to careers as consultants and senior executives in marketing and strategic management, within consulting or research firms, advisory agencies, companies, or organizations.

This track also prepares future researchers in marketing or strategic management. Students who choose the Researchoption have the opportunity to earn the University Diploma in Research in Management (RIM2) alongside their second-year Master’s program. This path allows students to pursue a PhD after completing the Master’s degree and serves as the first step in training future researchers or academic faculty.

Two specialization paths are offered through elective courses: “ Consulting ” and “ Research. ”

Program Objectives:

Master marketing approaches and strategic management in businesses and organizations
Gain expertise in the research process (problem definition, conceptualization, data collection and analysis, presentation of results)
Design and implement economic development strategies with a focus on sustainability in companies and organizations
Strengthen skills in qualitative and quantitative data collection and analysis methods, with exposure to emerging methodologies related to big data and AI
Develop deep expertise in a specialized area of marketing or strategy

When you enroll in a Master's program, you also join Université PSL. Ranked in the top 50 universities in the world (THE and QS), PSL offers excellent graduate programs at the Master's and PhD level, which benefit from the scientific capabilities of its member institutions. The degree is prepared at Université Paris Dauphine-PSL and awarded by Université PSL.

State-controlled degree conferring a master grade

Types of education

Work-based training
ECTS Credits

60 credits
Capacity

30
Academic Year

2026/2027
Language(s)

French
Internship

No work-based training
Type of Diploma

Diploma from a major institution conferring the Master's degree

Graduate Program : give a research dimension to your master

The master Marketing Research and Consulting’s second year is part of the Graduate Program in Management, a predoctoral cursus that gathers PSL’s master level’s research in management training.

By integrating this Master, you have the possibility of obtaining in parallel the Master Research in Management (RIM). It allows to supplement the knowledge and skills in Management research.

Graduate Program in Management