Syllabus
BLOC SPECIALITE (12 ECTS)
- Théorie des organisations et stratégie avancées
Théorie des organisations et stratégie avancées
Ects : 3
Total hours : 30
Coefficient : 1
- Gestions de mission de conseil et gestion de la recherche
Gestions de mission de conseil et gestion de la recherche
Ects : 3
Total hours : 30
Coefficient : 1
- Consulting
Consulting
Ects : 3
Total hours : 30
Coefficient : 1
- Marketing avancé
Marketing avancé
Ects : 3
Total hours : 30
Coefficient : 1
BLOC TRONC COMMUN (12 ECTS)
- Langues (TOEIC ou LV2)
Langues (TOEIC ou LV2)
Ects : 3
Total hours : 15
Coefficient : Validation
- Professionnalisation
Professionnalisation
Ects : 3
Coefficient : 1
- Mémoire
Mémoire
Ects : 6
Total hours : 3
Coefficient : 2
BLOC OPTION 2 / 1 OPTION A CHOISIR (3 ECTS)
- La sobriété des modes de vie : définition et enjeux pour le marketing
La sobriété des modes de vie : définition et enjeux pour le marketing
Ects : 3
Total hours : 15
Coefficient : Validation
- Stratégies numériques des organisations culturelles - des réseaux sociaux aux technologies immersives
Stratégies numériques des organisations culturelles - des réseaux sociaux aux technologies immersives
Ects : 3
Total hours : 15
Coefficient : Validation
- PSL Week 2
PSL Week 2
Ects : 3
Total hours : 15
Coefficient : Validation
- Communication et gestion de crise
Communication et gestion de crise
Ects : 3
Total hours : 15
Coefficient : Validation
- Corps, Marketing et Consommation
Corps, Marketing et Consommation
Ects : 3
Total hours : 15
Coefficient : Validation
- Consumption and New Ways of Working for Sustainable Lifestyles
Consumption and New Ways of Working for Sustainable Lifestyles
Ects : 3
Total hours : 15
Coefficient : Validation
BLOC PROJETS ET SOFT SKILLS (3 ECTS)
- Manager une équipe
Manager une équipe
Ects : 3
Total hours : 15
Coefficient : Validation
BLOC SPECIALITE (9 ECTS)
- Design et modélisation
Design et modélisation
Ects : 3
Total hours : 30
Coefficient : 1
- Méthodologies quantitatives avancées
Méthodologies quantitatives avancées
Ects : 3
Total hours : 30
Coefficient : 1
- Méthodologies qualitatives avancées
Méthodologies qualitatives avancées
Ects : 3
Total hours : 30
Coefficient : 1
BLOC TRONC COMMUN (12 ECTS)
- Mesures d'impact et performance des décisions marketing
Mesures d'impact et performance des décisions marketing
Ects : 3
Total hours : 30
Coefficient : 1
- Méthodes de recherche appliquée
Méthodes de recherche appliquée
Ects : 3
Total hours : 30
Coefficient : 1
- Approche sociologique et culturelle des marchés et de la consommation
Approche sociologique et culturelle des marchés et de la consommation
Ects : 3
Total hours : 30
Coefficient : 1
- Transformations et nouveaux business models
Transformations et nouveaux business models
Ects : 3
Total hours : 30
Coefficient : 1
BLOC OPTION 1 / 1 OPTION A CHOISIR (3 ECTS)
- Pratiques culturelles et sportives
Pratiques culturelles et sportives
Ects : 3
Total hours : 15
Coefficient : Validation
- Qualitative research in digital environments
Qualitative research in digital environments
Ects : 3
Total hours : 15
Coefficient : Validation
- PSL Week 1
PSL Week 1
Ects : 3
Total hours : 15
Coefficient : Validation
- Sponsoring et mécénat
Sponsoring et mécénat
Ects : 3
Total hours : 15
Coefficient : Validation
- Marketing et Genre
Marketing et Genre
Ects : 3
Total hours : 15
Coefficient : Validation
- Marche pédagogique thématique
Marche pédagogique thématique
Ects : 3
Total hours : 15
Coefficient : Validation
BLOC PROJETS ET SOFT SKILLS (6 ECTS)
- Se connaître soi-même
Se connaître soi-même
Ects : 3
Total hours : 15
Coefficient : Validation
- Challenge Interparcours entrepreneuriat
Challenge Interparcours entrepreneuriat
Ects : 3
Total hours : 15
Coefficient : 1
Academic Training Year 2025 - 2026 - subject to modification
Teaching Modalities
The program includes 509 hours of coursework, spread between early September and the end of June.
The program is offered exclusively through a work-study format, following a schedule designed to promote integration into the professional world. The standard weekly rhythm is 1 day at the university and 4 days in the company.
- September + first week of October: full-time at the university
- July and August: full-time in the company
- Five intensive weeks at the university: scheduled in November, January, March, April, and June
Students are required to complete an apprenticeship report to validate their professional experience. Two versions of this report must be submitted: the first by the end of January, and the second by the end of June.
The university tutor visits each apprentice in their company twice during the academic year.
Internships and Supervised Projects
The student benefits from dual mentoring — both within the university and the company. The company’s apprenticeship supervisor is responsible for ensuring the apprentice’s smooth integration and ongoing training throughout the year. The university mentor serves as the link between academic teachings and the realities of the business world. Two meetings are organized between the apprenticeship supervisor, the apprentice, and the university mentor to ensure personalized academic follow-up.
The student’s work in the company is assessed through apprenticeship reports. A first report, detailing the missions and initial results of the apprentice, must be submitted in January. The second report, due in June, should reflect the apprentice’s personal and professional progress.
Research-driven Programs
Training courses are developed in close collaboration with Dauphine's world-class research programs, which ensure high standards and innovation.
Research is organized around 6 disciplines all centered on the sciences of organizations and decision making.
Learn more about research at Dauphine