DRM
Gruen Adèle
Professeur Junior
Biographie
Adèle Gruen is a Junior Professor at the University Paris Dauphine - PSL, where she holds a Chair in Management and Ecological Transition. Adele’s research interests are grounded in consumer culture, where she explores consumer lifestyles at the boundaries between consumption and work. For instance, she looks at new ways of working, coworking spaces, remote work, and productive third places (i.e. cafés or pubs that attract flexible workers to work for the day) and how they blend work with consumption (experiential aspects, hominess, leisure, wellbeing) and lead to more sufficient lifestyles. Further, she looks at sharing-economy services (i.e. car sharing) and how they build relationships with consumers (attachment, trust). Her research has been published in the Journal of Service Research and the Journal of Marketing Management.
Publications
Articles
Mimoun L., GRUEN A. (2021), Customer Work Practices and the Productive Third Place, Journal of Service Research, vol. 24, n°4, p. 563-581 
Campana M., Gruen A., Velloso L. (2020), Doing the Dirty Work For the Sharing Economy: Building Trust With Consumers in Emerging Markets, NA - Advances in Consumer Research, vol. 48, p. 244-245
GRUEN A. (2017), Design and the creation of meaningful consumption practices in access-based consumption, Journal of Marketing Management, vol. 33, n°3-4, p. 226-243
Gruen A., Darpy D. (2015), The Role of Design in the Appropriation of Shared Objects: Autolib in Paris, NA - Advances in Consumer Research, vol. 43, p. 388-392
Chapitres d'ouvrage
Gruen A., Mimoun L. (2024), Conducting consumer interviews online and offline, in Russell W. Belk and Cele Otnes, Handbook of Qualitative Research Methods in Marketing, Cheltenham: Edward Elgar, p. 197–209
Gruen A., Mimoun L. (2019), Guest, friend or colleague? Unpacking relationship norms in collaborative workplaces, in Russell W. Belk, Giana M. Eckhardt, Fleura Bardhi, Handbook of the sharing economy Edward Elgar, p. 91–104
Gruen A. (2015), Drivers of Diversity in Consumers' Aesthetic Response to Product Design, in Michael G. Luchs, K. Scott Swan, Abbie Griffin, Design Thinking Wiley, p. 319-332
Présentation(s) dans un séminaire de recherche
Gruen A., Mimoun L. (2024), Remote Service Work: Nonmobility and Community Anchoring, in 8th RGCS (Research Group on Collaborative Space) Symposium, Toulouse