Marketing and Strategy: Master's Year 1

Program Objectives

The first year of this Master's program train high-level executives in marketing and strategy. The program aims to provide students with the grounding in marketing and strategy necessary to pursue their studies in one of the available second-year program tracks. For students who are taking the apprenticeship option, the time in the workplace complements the course material.

Program objectives:

  • Learn about the principal applications of marketing and strategy and the tools used in these disciplines
  • Understand what drives consumer behavior and how it changes
  • Critically analyze the role of marketing and strategy in organizations and in society;
  • Engage with issues of ethics and sustainability in marketing strategy
  • Engage in early-stage marketing and strategy research
Types of education
Initial training
Language(s)
French
ECTS Credits
60 credits
Internship
24 weeks
Capacity
140
Type of Diploma
Diploma from a major institution conferring the Master's degree
Academic Year
2021/2022

Contacts

  • Stéphane Debenedetti

    Assistant Professor

    Director of the 1st year of the Master's degree - Initial training

  • Manuel Cartier

    Assistant Professor

    Director of the 1st year of the Master's degree - Work-based training

  • Olivia TRINIAC

    Teaching assistant

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