Marketing and Strategy: Master's Year 1

Program Objectives

The first year of this Master's program train high-level executives in marketing and strategy. The program aims to provide students with the grounding in marketing and strategy necessary to pursue their studies in one of the available second-year program tracks. For students who are taking the apprenticeship option, the time in the workplace complements the course material.

Program objectives:

  • Learn about the principal applications of marketing and strategy and the tools used in these disciplines
  • Understand what drives consumer behavior and how it changes
  • Critically analyze the role of marketing and strategy in organizations and in society;
  • Engage with issues of ethics and sustainability in marketing strategy
  • Engage in early-stage marketing and strategy research
Types of education
Initial training
Language(s)
French
ECTS Credits
60 credits
Internship
24 weeks
Capacity
130
Type of Diploma
Diploma from a major institution conferring the Master's degree
Academic Year
2024/2025


Contacts

  • Fabienne Berger-Remy

    Associate Professor

    Director of the 1st year of the Master's degree - Initial training

  • Harry Fadel

    Teaching assistant (Initial Training)

     Send an email


The challenges of the ecological and social transition in the Master's degree programs

Several courses and tools are offered to students in the Master’s program, regardless of their specialization