Program Objectives
The first year of this Master's program aims to provide students with a foundational knowledge base in marketing and strategy through a core curriculum organized into 5 tracks. It equips students with all the necessary tools to continue their studies in one of the second-year pathways of the Master's program. This first year also allows students to refine their professional project and explore areas of interest through a wide range of elective courses.
Program objectives:
- Learn about the principal applications of marketing and strategy and the tools used in these disciplines
- Understand what drives consumer behavior and how it changes
- Critically analyze the role of marketing and strategy in organizations and in society;
- Engage with issues of ethics and sustainability in marketing strategy
- Engage in early-stage marketing and strategy research
When you enroll in a Master's program, you also join Université PSL. Ranked in the top 50 universities in the world (THE and QS), PSL offers excellent graduate programs at the Master's and PhD level, which benefit from the scientific capabilities of its member institutions. The degree is prepared at Université Paris Dauphine-PSL and awarded by Université PSL.
- Types of education
- Initial training
- Language(s)
- French
- ECTS Credits
- 60 credits
- Internship
- 24 weeks
- Capacity
- 130
- Type of Diploma
- Diploma from a major institution conferring the Master's degree
- Academic Year
- 2025/2026
After your undergraduate studies, applying to the research in management double degree's first year will allow you to benefit from research oriented management training directly during your master degree's first year (M1), which later leads to a choice of 7 organizational sciences' specialization tracks, among which the Marketing Research and Consulting M2 track.
You will thus join the Management Graduate Program ; PSL's pre-PhD cursus which consists of research in management's trainings at the master degree's level
Contacts
Fabienne Berger-Remy
Associate Professor
Director of the 1st year of the Master's degree - Initial training
Harry Fadel
Teaching assistant (Initial Training)
Send an email
The challenges of the ecological and social transition in the Master's degree programs
Several courses and tools are offered to students in the Master’s program, regardless of their specialization
- “Ecological Transition and Social Responsibility” Certificate
- “Dauphine Durable” SPOC A common base of knowledge in the areas of ethics, social responsibility and sustainable development. It tackles the basics of CSR: control, human resources, finance, marketing, strategy, climate issues and the environmental transition.
- “Managing SDGs” SPOC A unique learning experience in which students from multiple countries work together on real-life case studies.
- Virtual University of the Environment and Sustainable Development At PSL, Dauphine is a founding member of Université Virtuelle Environnement et Développement durable (Virtual University of the Environment and Sustainable Development), which allows it to provide its students with a set of resources and MOOCs.