Marketing and Strategy: Master's Year 1

Program Objectives

The first year of this Master's program train high-level executives in marketing and strategy. The program aims to provide students with the grounding in marketing and strategy necessary to pursue their studies in one of the available second-year program tracks. For students who are taking the apprenticeship option, the time in the workplace complements the course material.

Program objectives:

  • Learn about the principal applications of marketing and strategy and the tools used in these disciplines
  • Understand what drives consumer behavior and how it changes
  • Critically analyze the role of marketing and strategy in organizations and in society;
  • Engage with issues of ethics and sustainability in marketing strategy
  • Engage in early-stage marketing and strategy research

When you enroll in a Master's program, you also join Université PSL. Ranked in the top 50 universities in the world (THE and QS), PSL offers excellent graduate programs at the Master's and PhD level, which benefit from the scientific capabilities of its member institutions. The degree is prepared at Université Paris Dauphine-PSL and awarded by Université PSL.

State-controlled degree conferring a master grade
  • Types of education

    Initial training

  • ECTS Credits

    60 credits

  • Capacity

    130

  • Academic Year

    2026/2027

  • Language(s)

    French

  • Internship

    24 weeks

  • Type of Diploma

    Diploma from a major institution conferring the Master's degree

Graduate Program: give a research dimension to your master

After your undergraduate studies, applying to the research in management double degree's first year will allow you to benefit from research oriented management training directly during your master degree's first year (M1), which later leads to a choice of 7 organizational sciences' specialization tracks, among which the Marketing Research and Consulting M2 track.

You will thus join the Management Graduate Program ; PSL's pre-PhD cursus which consists of research in management's trainings at the master degree's level

Graduate Program in Management

Contacts