Marketing and Strategy: Master's Year 1

Syllabus

BLOC TRONC COMMUN - 18 ECTS

  • Marketing et innovation
  • Expérience client et retail
  • Cadre réglementaire et juridique du marketing
  • Histoire du marketing et de la consommation
  • Enjeux et méthodes de la recherche d'information
  • Stratégie et création de valeur

BLOC PROJETS ET SOFT SKILLS - 6 ECTS

BLOC OPTION 2 - 1 OPTION OBLIGATOIRE A CHOISIR - 3 ECTS

  • Pratiques culturelles et sportives
  • Qualitative research in digital environments
  • PSL Week 1
  • Sponsoring et mécénat
  • Marketing et Genre
  • Marche pédagogique thématique

BLOC OPTION 1 - 1 OPTION OBLIGATOIRE A CHOISIR - 3 ECTS

  • Marketing & Society Film documentaire, marché et société
  • Research Design
  • Marketing et santé publique
  • Nudge challenge
  • IA générative : les outils
  • Retail Media
  • Les biais cognitifs

BLOC TRONC COMMUN - 15 ECTS

BLOC PROJETS ET SOFT SKILLS - 9 ECTS

BLOC OPTION 4 - 1 OPTION OBLIGATOIRE A CHOISIR - 3 ECTS

  • PSL Week 2

BLOC OPTION 3 - 1 OPTION OBLIGATOIRE A CHOISIR - 3 ECTS

Academic Training Year 2025 - 2026 - subject to modification


Teaching Modalities

The academic year for students in the initial training program is divided into two semesters between September and June. It consists of 12 required courses, 7 electives, a coaching seminar, and a thesis. Students encounter the corporate world through challenges and conversations with professionals.


Internships and Supervised Projects

The program includes a gap year for students in the initial training program. The goals of the gap year are to allow students to become confident in their career goals after the first year of the Master's program but before specializing in the second year and to increase their opportunities for job placement upon graduation.
The gap year provides students with an opportunity to do an internship in France or abroad. It usually takes the form of two modular six-month internships in different host organizations.
It could also be an opportunity for students to undertake a personal project (such as volunteer work, working for an NGO, professional development, or starting a company), as long as it is alignment with their career goals.
Students can also take advantage of the gap year to pursue practical training at the Fondation Dauphine or the Ecole des métiers or to study entrepreneurship at PSL.


An International Outlook

Students in the initial training program of the first year Master's in Marketing and Strategy have the option of spending the second semester abroad at a partner university.