Program Year

Obligatoire

  • Retail Management
  • Stratégie et innovation
  • Chef de produit
  • Comportement du consommateur
  • Etude et recherche 1 : outils et méthodes
  • Customer management

Enseignements Optionnels (12 ECTS)

  • Organisations et stratégie
  • Histoire du Marketing
  • Services marketing
  • Marketing B to B
  • SPOC Ethique Responsabilité Sociale et Développement Durable
  • Droit du marketing, de la publicité et de la promotion des ventes
  • Sociologie de la culture & Pratiques culturelles
  • Professional oral communication

Obligatoire

  • Marketing digital
  • Etude et recherche 3 : statistiques appliquées
  • Stratégie de marque
  • Communication marketing
  • Business Analytics
  • Éthique et responsabilité sociale des marchés et des organisations
  • Mémoire

Enseignements Optionnels (9 ECTS)

  • Professional Oral Communications
  • Espagnol
  • Marketing et genre
  • Marketing des organisations non marchandes
  • Marketing durable
  • Etude et recherche 2 : design de la recherche
  • SCPP : Séminaire coaching projet professionnel
  • Sport

Academic Training Year 2024 - 2025 - subject to modification


Teaching Modalities

The academic year for students in the initial training program is divided into two semesters between September and June. It consists of 12 required courses, 7 electives, a coaching seminar, and a thesis. Students encounter the corporate world through challenges and conversations with professionals.


Internships and Supervised Projects

The program includes a gap year for students in the initial training program. The goals of the gap year are to allow students to become confident in their career goals after the first year of the Master's program but before specializing in the second year and to increase their opportunities for job placement upon graduation.
The gap year provides students with an opportunity to do an internship in France or abroad. It usually takes the form of two modular six-month internships in different host organizations.
It could also be an opportunity for students to undertake a personal project (such as volunteer work, working for an NGO, professional development, or starting a company), as long as it is alignment with their career goals.
Students can also take advantage of the gap year to pursue practical training at the Fondation Dauphine or the Ecole des métiers or to study entrepreneurship at PSL.