Program Objectives
The first year of this Master's program train high-level executives in marketing and strategy. The program aims to provide students with the grounding in marketing and strategy necessary to pursue their studies in one of the available second-year program tracks. For students who are taking the apprenticeship option, the time in the workplace complements the course material.
Program objectives:
- Learn about the principal applications of marketing and strategy and the tools used in these disciplines
- Understand what drives consumer behavior and how it changes
- Critically analyze the role of marketing and strategy in organizations and in society;
- Engage with issues of ethics and sustainability in marketing strategy
- Engage in early-stage marketing and strategy research
When you enroll in a Master's program, you also join Université PSL. Ranked in the top 50 universities in the world (THE and QS), PSL offers excellent graduate programs at the Master's and PhD level, which benefit from the scientific capabilities of its member institutions. The degree is prepared at Université Paris Dauphine-PSL and awarded by Université PSL.
- Types of education
- Work-based training
- Language(s)
- French
- ECTS Credits
- 60 credits
- Internship
- No work-based training
- Capacity
- 30
- Type of Diploma
- Diploma from a major institution conferring the Master's degree
- Academic Year
- 2025/2026
The challenges of the ecological and social transition in the Master's degree programs
Several courses and tools are offered to students in the Master’s program, regardless of their specialization
- “Ecological Transition and Social Responsibility” Certificate
- “Dauphine Durable” SPOC A common base of knowledge in the areas of ethics, social responsibility and sustainable development. It tackles the basics of CSR: control, human resources, finance, marketing, strategy, climate issues and the environmental transition.
- “Managing SDGs” SPOC A unique learning experience in which students from multiple countries work together on real-life case studies.
- Virtual University of the Environment and Sustainable Development At PSL, Dauphine is a founding member of Université Virtuelle Environnement et Développement durable (Virtual University of the Environment and Sustainable Development), which allows it to provide its students with a set of resources and MOOCs.
Contacts
Manuel CARTIER
Associate Professor
Director of the 1st year of the Master's degree - Work-based training
Domitille MONVILLE
Teaching assistant (Work-based Training)
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