Marketing and Strategy: Master's Year 1 (Work-Study
Syllabus
BLOC TRONC COMMUN - 18 ECTS
- Expérience client et retail
- Stratégie et création de valeur
- Marketing et innovation
- Enjeux et méthodes de la recherche d'information
- Cadre réglementaire et juridique du marketing
- Histoire du marketing et de la consommation
BLOC OPTION 1 - 1 OPTION OBLIGATOIRE A CHOISIR - 3 ECTS
- Marketing & Society Film documentaire, marché et société
- Research Design
- Marketing et santé publique
- Nudge challenge
- IA générative : les outils
- Retail Media
- Les biais cognitifs
BLOC OPTION 2 - 1 OPTION OBLIGATOIRE A CHOISIR - 3 ECTS
- Pratiques culturelles et sportives
- Qualitative research in digital environments
- Marche pédagogique thématique
- Sponsoring et mécénat
- Marketing et Genre
- PSL Week 1
- SPOC DAUPHINE DURABLE
- Marketing des organisations non marchandes
- Facteurs culturels et comportement du consommateur à l'international
- Corporate heritage management
BLOC PROJETS ET SOFT SKILLS - 6 ECTS
BLOC TRONC COMMUN - 15 ECTS
- Responsabilité des organisations et des marchés
- Psychologie et psycho-sociologie du consommateur
- Intelligence artificielle
- Business analytics et statistiques appliquées
- Brand and digital communication
BLOC PROJETS ET SOFT SKILLS - 9 ECTS
BLOC OPTION 4 - 1 OPTION OBLIGATOIRE A CHOISIR - 3 ECTS
- Stratégies numériques des organisations culturelles - des réseaux sociaux aux technologies immersives
- Consumption and New Ways of Working for Sustainable Lifestyles
- Communication et gestion de crise
- Corps, Marketing et Consommation
- PSL Week 2
- Marketing et biodiversité
- Professional oral Communication
- Organizing Post-Growth Futures
- Les mots de la beauté et du luxe. Expertise sémiolinguistique du brand content et de la ligne éditoriale
- Marketing des organisations publiques
BLOC OPTION 3 - 1 OPTION OBLIGATOIRE A CHOISIR - 3 ECTS
Academic Training Year 2026 - 2027 - subject to modification
Teaching Modalities
In work-study (30 places), students alternate between periods of courses and periods at the work place:
- Courses: late August to mid-September, then campus on Fridays
- At the workplace: from Monday to Wednesday from mid-September to the end of June, then full-time in July and August.
Students complete their work-study assignments in companies and positions that align with their program of study. Students will be supported in their search for a two-year apprenticeship contract by the teaching team, and should begin looking in May or June for a contract starting no later than the end of November. All can accommodate work-study students, even if this makes for larger groups.