Business Development - Master's Year 2

Program Objectives

With a strong focus on strategy, marketing, and sales, the Business Development program trains operational managers tasked with driving business growth within companies — expanding into new markets and developing products tailored to meet specific customer needs.

Program Objectives:

  • Identify and analyze the expectations and needs of prospects and clients
  • Initiate and manage market innovation projects
  • Manage customer relations and operational marketing
  • Negotiate and handle key accounts
  • Develop sales in new markets
  • Contribute to the company’s cross-functional processes through a “ global marketing ” approach

When you enroll in a Master's program, you also join Université PSL. Ranked in the top 50 universities in the world (THE and QS), PSL offers excellent graduate programs at the Master's and PhD level, which benefit from the scientific capabilities of its member institutions. The degree is prepared at Université Paris Dauphine-PSL and awarded by Université PSL.

State-controlled degree conferring a master grade
  • Types of education

    Work-based training

  • ECTS Credits

    60 credits

  • Capacity

    37

  • Academic Year

    2026/2027

  • Language(s)

    French and English

  • Internship

    No work-based training

  • Type of Diploma

    Diploma from a major institution conferring the Master's degree

Teaching staff

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