Brand Strategy and Communication - Master's Year 2

Program Objectives

The Brand Management and Communications program trains professionals to design effective marketing and communications strategies, develop effective action plans and evaluate results, with a particular focus on digital marketing.

Program objectives:

  • Create marketing and communications strategies for organizations and brands
  • Understand the market in which organizations and brands evolve
  • Understand the strategic importance of the digital and master its techniques
  • Implement Marketing and Marketing Communication decisions
  • Gain expertise in project management and collaborate as part of a team
  • Be able to convince others and come up with original ideas
  • Develop a critical approach to the negative effects of marketing and communication decisions, and a proactive vision of their possible contribution to current environmental and social issues.

When you enroll in a Master's program, you also join Université PSL. Ranked in the top 50 universities in the world (THE and QS), PSL offers excellent graduate programs at the Master's and PhD level, which benefit from the scientific capabilities of its member institutions. The degree is prepared at Université Paris Dauphine-PSL and awarded by Université PSL.

State-controlled degree conferring a master grade
  • Types of education

    Work-based training

  • ECTS Credits

    60 credits

  • Capacity

    30

  • Academic Year

    2026/2027

  • Language(s)

    French

  • Internship

    No work-based training

  • Type of Diploma

    Diploma from a major institution conferring the Master's degree

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Contacts

After Dauphine

Employability Indicators After Graduation - Survey Conducted in Collaboration with CGE

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