At the start of the 2025-2026 school year, the Master Marketing and Communication
becomes the Master in Brand Strategy and Communication
Program Objectives
The Brand Management and Communications program trains professionals to design effective marketing and communications strategies, develop effective action plans and evaluate results, with a particular focus on digital marketing.
Program objectives:
- Create marketing and communications strategies for organizations and brands
- Understand the market in which organizations and brands evolve
- Understand the strategic importance of the digital and master its techniques
- Implement Marketing and Marketing Communication decisions
- Gain expertise in project management and collaborate as part of a team
- Be able to convince others and come up with original ideas
- Develop a critical approach to the negative effects of marketing and communication decisions, and a proactive vision of their possible contribution to current environmental and social issues.
When you enroll in a Master's program, you also join Université PSL. Ranked in the top 50 universities in the world (THE and QS), PSL offers excellent graduate programs at the Master's and PhD level, which benefit from the scientific capabilities of its member institutions. The degree is prepared at Université Paris Dauphine-PSL and awarded by Université PSL.
- Types of education
- Work-based training
- Language(s)
- French
- ECTS Credits
- 60 credits
- Internship
- No work-based training
- Capacity
- 30
- Type of Diploma
- Diploma from a major institution conferring the Master's degree
- Academic Year
- 2025/2026
The challenges of the ecological and social transition in the Master's degree programs
Several courses and tools are offered to students in the Master’s program, regardless of their specialization
- “Ecological Transition and Social Responsibility” Certificate
- “Dauphine Durable” SPOC A common base of knowledge in the areas of ethics, social responsibility and sustainable development. It tackles the basics of CSR: control, human resources, finance, marketing, strategy, climate issues and the environmental transition.
- “Managing SDGs” SPOC A unique learning experience in which students from multiple countries work together on real-life case studies.
- Virtual University of the Environment and Sustainable Development At PSL, Dauphine is a founding member of Université Virtuelle Environnement et Développement durable (Virtual University of the Environment and Sustainable Development), which allows it to provide its students with a set of resources and MOOCs.
Contacts
Evelyn ODONKOR
Teacher
Director of the 2nd year of the Master's degree
Valérie CARREL-BILLARD
Teaching assistant
Send an email
After Dauphine
Employability Indicators After Graduation - Survey Conducted in Collaboration with CGE
job hunting's average duration
Professional integration rate
Median salary