Marketing Research and Consulting - 102 - Master's Year 2

Program Objectives

This Consulting and Research program trains consultants, managers in strategic marketing as well as data scientists / analysts and project managers in management. It can also constitute a first step in the training of teacher-researchers in marketing or strategy before the doctoral thesis.
From optional UE to choose from, 2 specialization tracks are offered: - "Consulting" track - "Research" track

Program objectives:

  • Master the marketing approach in terms of Strategic Marketing
  • Set up growth strategies in companies
  • Master the methods of qualitative and quantitative data analysis (SPSS, R, NVivo)
  • Master the research process
  • Become an expert in a chosen specialty area in Marketing or Strategy
Types of education
Executive Education
Initial training
French and English
ECTS Credits
60 credits
24 weeks
Type of Diploma
Diploma from a major institution conferring the Master's degree
Academic Year


After Dauphine

1 Month

job hunting's average duration

70 %

Professional integration rate


Median salary