Program Objectives
This Consulting and Research program trains consultants, managers in strategic marketing as well as data scientists / analysts and project managers in management. It can also constitute a first step in the training of teacher-researchers in marketing or strategy before the doctoral thesis.
From optional UE to choose from, 2 specialization tracks are offered: - "Consulting" track - "Research" track
Program objectives:
- Master the marketing approach in terms of Strategic Marketing
- Set up growth strategies in companies
- Master the methods of qualitative and quantitative data analysis (SPSS, R, NVivo, Python)
- Master the research process
- Become an expert in a chosen specialty area in Marketing or Strategy
When you enroll in a Master's program, you also join Université PSL. Ranked in the top 50 universities in the world (THE and QS), PSL offers excellent graduate programs at the Master's and PhD level, which benefit from the scientific capabilities of its member institutions. The degree is completed at the Université Paris Dauphine-PSL and awarded by Université PSL.
- Types of education
- Executive Education
- Initial training
- Language(s)
- French and English
- ECTS Credits
- 60 credits
- Internship
- 24 weeks
- Capacity
- 25
- Type of Diploma
- Diploma from a major institution conferring the Master's degree
- Academic Year
- 2024/2025
The master Marketing Research and Consulting’s second year is part of the Graduate Program in Management, a predoctoral cursus that gathers PSL’s master level’s research in management training.
By integrating this Master, you have the possibility of obtaining in parallel the University Diploma (D.U.) Research in Management (RIM). It allows to supplement the knowledge and skills in Management research.
The challenges of the ecological and social transition in the Master's degree programs
Several courses and tools are offered to students in the Master’s program, regardless of their specialization
- “Ecological Transition and Social Responsibility” Certificate
- “Dauphine Durable” SPOC A common base of knowledge in the areas of ethics, social responsibility and sustainable development. It tackles the basics of CSR: control, human resources, finance, marketing, strategy, climate issues and the environmental transition.
- “Managing SDGs” SPOC A unique learning experience in which students from multiple countries work together on real-life case studies.
- Virtual University of the Environment and Sustainable Development At PSL, Dauphine is a founding member of Université Virtuelle Environnement et Développement durable (Virtual University of the Environment and Sustainable Development), which allows it to provide its students with a set of resources and MOOCs.
Contacts
Nathalie FLECK
University Professor
Director of the 2nd year of the Master's degree
Harry FADEL
Teaching assistant
Send an email
After Dauphine
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