DRM
El Bouchikhi Yassine
Doctorant
Publications
Communications avec actes
El Bouchikhi Y. (2019), Stories make digital content better: limiting hedonic adaptation as a strategy to enhance the experience appraisal, in , 2nd International Conference on Applied Research in Management, Economics and Accounting nomics and Accounting, Bruxelles, Belgium., Bruxelles, IARMEA Conference
El Bouchikhi Y. (2019), Encouraging appropriation: immersion as a strategy to enhance the online video, watching experience appraisal, in Ramos Silva, Joachim; Pawlicz, Adam; Baghel, Richa, Conference Proceedings - MIRDEC - 13th International Academic Conference, Masters International R&D (MIRDEC), 61 p.
Communications sans actes
El Bouchikhi Y., Guiot D. (2018), La « mode lente » chez les jeunes Français: une étude exploratoire, Colloque pluridisciplinaire sur le temps - LEGO, Brest, France
El Bouchikhi Y., Guiot D. (2018), Slow Fashion Consumption Among Young French Customers : The Effects of Perceived Equity and Nostalgia on Unlocking the Willingness to Pay Premium Prices and on the Intention to Buy, EMAC 2018, Glasgow, Royaume-Uni
El Bouchikhi Y. (2017), The digital social networks: exploring the mediating role of self extension in consumer attachment to social networks, MBAcademy International Business Conference, Londres, Royaume-Uni
El Bouchikhi Y. (2017), Extended digital self via social networks : an exploratory research, 2nd Consumer Research Summit, Chester, Royaume-Uni
Présentation(s) dans un séminaire de recherche
El Bouchikhi Y. (2018), The effects of advertising on the digital online experience, in 2nd Franco- Belgian doctoral day