Johnson Guillaume D. - CV

DRM

Johnson Guillaume D.

Chargé de recherche CNRS

Biographie

Guillaume Johnson est Chargé de Recherche CNRS (HDR) en management et marketing rattaché à Dauphine Recherches en Management (DRM). Ses recherches portent sur les dynamiques sociopolitiques du marketing multiculturel, avec un intérêt particulier pour la question raciale. Il a exploré ces problématiques en France, en Afrique du Sud et aux États-Unis, et ses travaux ont été publiés dans des revues de gestion, de marketing et de publicité telles que Consumption Markets & Culture, Journal of Public Policy & Marketing, Journal of Advertising et Journal of Business Research. Il fait partie du comité de rédaction de Marronnages : les questions raciales au crible des sciences sociales et du comité scientifique de l'International Journal of Advertising. Il est cofondateur et co-organisateur du réseau de recherche Race in the Marketplace (RIM) et a coédité Race in the Marketplace : Crossing Critical Boundaries (Palgrave Macmillan, 2019). Avant de rejoindre le CNRS, il a occupé des postes universitaires en Afrique du Sud et en Chine. 

Publications

Articles

Grier S., Johnson G., Scott M. (2022), From Anxious Spaces to Harmonious Relations? Interracial Marketplace Interactions Through the Lens of Consumer Psychology, Journal of Consumer Psychology, vol. 32, n°1, p. 97-126

Parguel B., Johnson G. (2021), Beyond greenwashing: Addressing ‘the great illusion’ of green advertising, Revue de l'organisation responsable, vol. 16, n°2, p. 59-66

Sobande F., Schoonejans A., Johnson G., Thomas K., Harrison A. (2020), Enacting anti-racist visualities through photo-dialogues on race in Paris, Equality, Diversity and Inclusion, vol. 40, n°2, p. 165-179

Grier S., Thomas K., Johnson G. (2018), Re-imagining the marketplace: addressing race in academic marketing research, Consumption Markets & Culture, vol. 22, n°1, p. 91-100

Johnson G., Thomas K., Grier S. (2017), When the burger becomes halal: a critical discourse analysis of privilege and marketplace inclusion, Consumption Markets & Culture, vol. 20, n°6, p. 497-522

Guillard V., Johnson G. (2015), « Un vieux contre un neuf » : une étude des réactions des consommateurs à l'égard des offres de reprise, Décisions Marketing, n°78, p. 29-44

Demangeot C., Adkins N., Mueller R., Henderson G., Ferguson N., Mandiberg J., Roy A., Johnson G., Kipnis E., Pullig C., Broderick A., Zúñiga M. (2013), Toward Intercultural Competency in Multicultural Marketplaces, Journal of Public Policy & Marketing, vol. 32, n°special issue, p. 156-164

Johnson G., Meyers Y., Williams J. (2013), Immigrants Versus Nationals: When an Intercultural Service Encounter Failure Turns to Verbal Confrontation, Journal of Public Policy & Marketing, vol. 32, n°1, p. 38-47

Kipnis E., Broderick A., Demangeot C., Adkins N., Ferguson N., Henderson G., Johnson G., Mandiberg J., Mueller R., Pullig C., Roy A., Zúñiga M. (2013), Branding beyond prejudice: Navigating multicultural marketplaces for consumer well-being, Journal of Business Research, vol. 66, n°8, p. 1186–1194

Johnson G., Grier S. (2013), Understanding the influence of cross-cultural Consumer-to-Consumer Interaction on consumer service satisfaction, Journal of Business Research, vol. 66, n°3, p. 306–313

Johnson G. (2013), "Does race really matter?" Consumer identity and advertising effectiveness in post-apartheid South Africa, South African Journal of Business Management, vol. 1, n°2, p. 11-17

Johnson G., Grier S. (2012), "What about the Intended Consequences?" Examining the Effects of Race-Stereotyped Portrayals on Advertising Effectiveness, Journal of Advertising, vol. 41, n°3, p. 91-105

Johnson G., Grier S. (2011), Targeting without Alienating: Multicultural Advertising and the Subtleties of Targeted Advertising more, International Journal of Advertising, vol. 30, n°2, p. 233-258

Broderick A., Demangeot C., Adkins N., Ferguson N., Henderson G., Johnson G., Kipnis E., Mandiberg J., Mueller R., Pullig C., Roy A., Zúñiga M. (2011), Consumer Empowerment in Multicultural Marketplaces: Navigating Multicultural Identities to Reduce Consumer Vulnerability, Journal of Research for Consumers, n°19, p. 1-13

Grier S., Johnson G. (2011), “Alisha in Obesity-land”: Is Food Marketing the Mad Hatter?, International Journal of Case Studies in Management, vol. 9, n°4

Johnson G., Elliott R., Grier S. (2010), Conceptualizing Multicultural Advertising Effects in the "New" South Africa, Journal of Global Marketing, vol. 23, n°3, p. 189-207

Johnson G. (2009), The Social Dimension of Multi-Racial Advertising: Its Impact on Consumers’ Attitude, South African Journal of Business Management, vol. 40, n°2, p. 45-52

Chapitres d'ouvrage

Grier S., Johnson G. (2013), 'Alisha in Obesity-land’: Is Food Marketing the Mad Hatter?, in Fatien Diochon, Pauline ; Raufflet, Emmanuel ; Mills, Albert J., The Dark Side 2: Critical Cases on the Downside of Business, Sheffield (GB): Greenleaf, p. 197-222

Directions d'ouvrage

Johnson G., Thomas K., Harrison A., Grier S. (2019), Race in the Marketplace - Crossing Critical Boundaries Springer International Publishing, 283 p.

Communications sans actes

Johnson G., Parigot J., Depeyre C. (2018), Beyond the product. Dynamics of racial contestation within the legalized U.S. cannabis industry, EGOS colloquim, Tallinn, Estonie

Delacroix E., Guillard V., Johnson G., Roux D. (2017), Au-delà du gaspillage alimentaire : une analyse des représentations du gaspillage non-alimentaire, Congrès de l'Association Française de Marketing, Tours, France

Présentation(s) dans un séminaire de recherche

Johnson G., Guillard V. (2018), « Réservé aux blancs ? » Les discriminations en marketing, in Université ouverte, Université Paris Dauphine, Paris

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