Enav Friedmann, Ph.D. Assistant professor at the Guilford Glazer Faculty of Business and Management at Ben Gurion University (BGU) in Israel. Enav is the head of the BGU marketing lab. She holds a Ph.D. in Business Administration from BGU and was a visiting scholar at Ca’ Foscari University in Venice, Italy.
Her current research includes brand preferences and purchasing choices, tailoring to heterogeneous consumer strata, specifically gender and culture-related marketing and social marketing. She research the gap between explicit and implicit responses.