Publications
Articles
Michel G., Torelli C., Fleck N., Hubert B. (2022), Self-brand values congruity and incongruity: Their impacts on self-expansion and consumers’ responses to brands, Journal of Business Research, vol. 142, p. 301-316 
Michel G., Torelli C., Fleck N., Hubert B. (2022), Self-brand values congruity and incongruity: Their impacts on self-expansion and consumers’ responses to brands, Journal of Business Research, vol. 142, p. 301-316