Rasolofoarison Dina - CV

DRM

Rasolofoarison Dina

Associate Professor

Biography

Dina joined Université Paris-Dauphine as a Maitre de Conférences in Marketing in September 2018. She holds an MSc in Management from ESSEC Business School and a Phd in Marketing from HEC Paris.

Dina’s main research interests lie in the areas of visual communication, advertising and media reception, cultural practices, and consumer research. Her doctoral research focused on the effects of cognitive resources impairment on the way consumers perceive and process visual information contained in advertisements.

She conducts other research projects dedicated to visual communication reception, rituals of visual consumption, and advertising processing.
Her work has appeared in the Journal of Consumer Research, the Journal of Business Research, and the International Journal of Advertising and has been presented at various international conferences, including the Association for Consumer Research, the American Marketing Association, the European Conference of the Association for Consumer Research, the Consumer Culture Theory conference, or the European Marketing Academy conference.

Prior to joining Université Paris-Dauphine, Dina was an assistant professor at Aston Business School for six years and at the University of Southampton for two years. Before that, she held positions as junior market researcher and junior product manager in the FMCG industry.

Publications

Articles

Feiereisen S., Russell C., Rasolofoarison D., Schau H. (2022), From speed viewing to watching the end first: how streaming has changed the way we consume TV, The Conversation

Feiereisen S., Rasolofoarison D., Russell C., Schau H. (2021), One Brand, Many Trajectories: Narrative Navigation in Transmedia, Journal of Consumer Research, vol. 48, n°4, p. 651-681

Feiereisen S., Rasolofoarison D., de Valck K., Schmitt J. (2019), Understanding emerging adults' consumption of TV series in the digital age: A practice-theory-based approach, Journal of Business Research, vol. 95, n°February, p. 253-265

Rasolofoarison D., Feiereisen S., Schmitt J., de Valck K. (2019), A l’heure de Netflix, les jeunes adultes conquis mais frustrés, The Conversation

Russell C., Rasolofoarison D. (2017), Uncovering the power of natural endorsements: a comparison with celebrity-endorsed advertising and product placements, International Journal of Advertising, vol. 36, n°5, p. 761-778

Bascoul G., Schmitt J., Rasolofoarison D., Chamberlain L., Lee N. (2013), Using an Experiential Business Game to Stimulate Sustainable Thinking in Marketing Education, Journal of Marketing Education, vol. 35, n°2, p. 168-180

Atalay A., Bodur H., Rasolofoarison D. (2012), Shining in the Center: Central Gaze Cascade Effect on Product Choice, Journal of Consumer Research, vol. 39, n°4, p. 848-866

Chapitres d'ouvrage

Delacroix E., Rasolofoarison D., Jourdan P. (2021), La collecte des données quantitatives, in Delacroix, Éva ; Jolibert, Alain ; Monnot, Élisa ; Jourdan, Philippe, Marketing Research : Méthodes de recherche et d'études en marketing, Paris: Dunod, p. 57-88

Bascoul G., Schmitt J., Rasolofoarison D. (2015), Consumers’ biased perceptions of the environmental impact of products, and their influence on advertising efficiency, in Dato-on, Mary Conway, The Sustainable Global Marketplace. Developments in Marketing Science: Proceedings of the Academy of Marketing Science Springer, p. 400-404

Communications avec actes

Feiereisen S., Rasolofoarison D., Russell C., Schau H. (2019), Navigating Narratives: Time and Space Navigation and Narrative Experiences, in , 2019 ACR Conference, Duluth, NA - Advances in Consumer Research

Feiereisen S., Rasolofoarison D., Russell C., Schau H. (2016), Navigating Narratives and Altering Time: Consumption Practices in the Digital Age, in Page Moreau and Stefano Puntoni, NA - Advances in Consumer Research, Urbana, Ill., Association for Consumer Research, 103-107 p.

Feiereisen S., Rasolofoarison D., de Valck K., Schmitt J. (2013), The End of Stigma? Understanding the Dynamics of Legitimisation in the Context of TV Series Consumption, in Gert Cornelissen, Elena Reutskaja, and Ana Valenzuela, E - European Advances in Consumer Research (Volume 10), Duluth, Association for Consumer Research, 184-185 p.

Atalay S., Bodur O., Rasolofoarison D. (2012), Center of Shelf Attention: Understanding the Role of Visual Attention on Product Choice, in Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Appreciating Diversity (2012 - Volume XL - Proceedings), Duluth, Association for Consumer Research, 809-810 p.

Rasolofoarison D. (2009), How consumer tiredness and ad complexity level affect consumers' visual processing of advertisements: an eye-tracking study, in , Proceedings of the 38th European Marketing Academy Conference, EMAC Conference proceedings

Rasolofoarison D. (2008), Interaction effect of fatigue level and advertisement complexity on consumer's advertising processing, in , American Marketing Association summer educators' conference, American Marketing Association

de Valck K., Kretz G., Rasolofoarison D. (2007), Show Bizz Becomes Show Buzz; How Viral Diffusion Changes the Traditional Meaning-Making Process of a Rising Star, in , European conference of the Association for Consumer Research, Duluth, E - European Advances in Consumer Research, 434-437 p.

Communications sans actes

Rasolofoarison D., Hoffman J. (2022), Where is fandom acted out in 2022? An update on places of fan practices, Fan Studies Network North America (FSNNA) conference, Chicago, États-Unis

Letifi S., Rasolofoarison D. (2022), Remake, Reboot, Franchise, or Adaptation? - Rallying Fans in a Fragmented Market to Survive, Popular Culture Association conference, Online

Rasolofoarison D., Feiereisen S., Russell C., Schau H. (2022), Autodriving to Reveal Insights About Television Consumption, Consumer Culture Theory conference, Corvallis, États-Unis

Hoffman J., Rasolofoarison D. (2022), How music fandom is acted out in 2022 ?, Economics of the music industry conference, Hambourg, Allemagne

Feiereisen S., Rasolofoarison D., Russell C., Schau H. (2016), Narrative Navigational Practices in the Digital Age, Consumer Culture Theory conference, Lille, France

Russell C., Rasolofoarison D. (2016), Not all Celebrity-Brand Associations are alike: An Experimental Comparison of the Effectiveness of Advertising, Product Placement and Real Life Celebrity Endorsements, International Conference for Research in Advertising (ICORIA), Ljubljana, SlovÉnie

Feiereisen S., Rasolofoarison D., Russell C., Schau H. (2015), Narrative Pace Control Practices in the Digital Age: How do People Consume Television (tv) Series?, European Marketing Academy Conference, Leuven, Belgique

Bascoul G., Schmitt J., Rasolofoarison D. (2011), Consumers' biased Perceptions of the Environmental Impact of Products, and Their Influence on Advertising Efficiency, Academy of Marketing Science, Coral-Gables, États-Unis

Rasolofoarison D. (2010), Investigating tiredness and ad complexity effects on visual processing of advertisements: an eye-tracking study, Academy of Marketing Conference, Coventry, Royaume-Uni

Schmitt J., Rasolofoarison D. (2010), Les motivations pour le magasinage: démêler les impacts des motivations individuelles et des motivations liées au contexte, 26ème congrès de l'Association Française de Marketing, Le Mans, France

de Valck K., Rasolofoarison D. (2009), Les Pratiques de Co-Création Dans l’Industrie de Divertissement; Une Analyse Critique des Dynamiques du Marché, 25ème congrès de l'Association Française de Marketing, Londres, Royaume-Uni

Bascoul G., Schmitt J., Rasolofoarison D. (2008), Disentangle contextual and permanent individual motivations: an application to shopping behavior, 37th European Marketing Academy conference, Brighton, Royaume-Uni

Rasolofoarison D. (2008), Effets d’interaction de la fatigue du consommateur et de la complexité d’une publicité sur le processus de traitement de la publicité, 24ème congrès de l'Association Française de Marketing, Vincennes, France

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