DRM
Rasolofoarison Dina
Associate Professor
Biography
Dina joined Université Paris Dauphine, PSL as a Maitresse de Conférences in Marketing in September 2018. She holds an MSc in Management from ESSEC Business School and a Phd in Marketing from HEC Paris.
Dina’s main research interests lie in the areas of visual culture, cultural practices, fan studies and cultural industries. Her work has appeared in the Journal of Consumer Research, the Journal of Business Research, and the International Journal of Advertising and has been presented at various international conferences, including the Association for Consumer Research, the American Marketing Association, the European Conference of the Association for Consumer Research, the Consumer Culture Theory conference, or the European Marketing Academy conference.
She teaches courses on Sociology of Culture, Media Studies, and Research Methods at the postgraduate level.
Prior to joining Université Paris-Dauphine, Dina was an assistant professor at Aston Business School for six years and at the University of Southampton for two years. Before that, she held positions as junior market researcher and junior product manager in the FMCG industry.
Publications
Articles
Rasolofoarison D., Russell C. (2024), Get the picture? Using visuals to represent theory, Journal of the Academy of Marketing Science, vol. 52, n°2, p. 599-603 
Feiereisen S., Russell C., Rasolofoarison D., Schau H. (2022), From speed viewing to watching the end first: how streaming has changed the way we consume TV, The Conversation
Feiereisen S., Rasolofoarison D., Russell C., Schau H. (2021), One Brand, Many Trajectories: Narrative Navigation in Transmedia, Journal of Consumer Research, vol. 48, n°4, p. 651-681
Feiereisen S., Rasolofoarison D., de Valck K., Schmitt J. (2019), Understanding emerging adults' consumption of TV series in the digital age: A practice-theory-based approach, Journal of Business Research, vol. 95, n°February, p. 253-265
Rasolofoarison D., Feiereisen S., Schmitt J., de Valck K. (2019), A l’heure de Netflix, les jeunes adultes conquis mais frustrés, The Conversation
Russell C., Rasolofoarison D. (2017), Uncovering the power of natural endorsements: a comparison with celebrity-endorsed advertising and product placements, International Journal of Advertising, vol. 36, n°5, p. 761-778
Bascoul G., Schmitt J., Rasolofoarison D., Chamberlain L., Lee N. (2013), Using an Experiential Business Game to Stimulate Sustainable Thinking in Marketing Education, Journal of Marketing Education, vol. 35, n°2, p. 168-180
Atalay A., Bodur H., Rasolofoarison D. (2012), Shining in the Center: Central Gaze Cascade Effect on Product Choice, Journal of Consumer Research, vol. 39, n°4, p. 848-866
Chapitres d'ouvrage
Rasolofoarison D. (2023), Fans et stratégies de marque, in , L'état du management 2023, Paris: La Découverte, p. 78-89
Delacroix E., Rasolofoarison D., Jourdan P. (2021), La collecte des données quantitatives, in Delacroix, Éva ; Jolibert, Alain ; Monnot, Élisa ; Jourdan, Philippe, Marketing Research : Méthodes de recherche et d'études en marketing, Paris: Dunod, p. 57-88
Bascoul G., Schmitt J., Rasolofoarison D. (2015), Consumers’ biased perceptions of the environmental impact of products, and their influence on advertising efficiency, in Dato-on, Mary Conway, The Sustainable Global Marketplace. Developments in Marketing Science: Proceedings of the Academy of Marketing Science Springer, p. 400-404
Communications avec actes
Feiereisen S., Rasolofoarison D., Russell C., Schau H. (2019), Navigating Narratives: Time and Space Navigation and Narrative Experiences, in , 2019 ACR Conference, Duluth, NA - Advances in Consumer Research
Feiereisen S., Rasolofoarison D., Russell C., Schau H. (2016), Navigating Narratives and Altering Time: Consumption Practices in the Digital Age, in Page Moreau and Stefano Puntoni, NA - Advances in Consumer Research, Urbana, Ill., Association for Consumer Research, 103-107 p.
Feiereisen S., Rasolofoarison D., de Valck K., Schmitt J. (2013), The End of Stigma? Understanding the Dynamics of Legitimisation in the Context of TV Series Consumption, in Gert Cornelissen, Elena Reutskaja, and Ana Valenzuela, E - European Advances in Consumer Research (Volume 10), Duluth, Association for Consumer Research, 184-185 p.
Atalay S., Bodur O., Rasolofoarison D. (2012), Center of Shelf Attention: Understanding the Role of Visual Attention on Product Choice, in Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Appreciating Diversity (2012 - Volume XL - Proceedings), Duluth, Association for Consumer Research, 809-810 p.
Rasolofoarison D. (2009), How consumer tiredness and ad complexity level affect consumers' visual processing of advertisements: an eye-tracking study, in , Proceedings of the 38th European Marketing Academy Conference, EMAC Conference proceedings
Rasolofoarison D. (2008), Interaction effect of fatigue level and advertisement complexity on consumer's advertising processing, in , American Marketing Association summer educators' conference, American Marketing Association
de Valck K., Kretz G., Rasolofoarison D. (2007), Show Bizz Becomes Show Buzz; How Viral Diffusion Changes the Traditional Meaning-Making Process of a Rising Star, in , European conference of the Association for Consumer Research, Duluth, E - European Advances in Consumer Research, 434-437 p.
Communications sans actes
Rasolofoarison D., Russell C. (2024), Theory visualization workshop, 2024 Consumer Culture Theory (CCT) Conference, San Diego, États-Unis
Pantin-Sohier G., Sohier R., Rasolofoarison D., Russell c. (2024), The interplay of LGBTQ imagery in advertising, Intimacy Cues and Perceptions of Brand Coolness, 22nd International Conference on Research in Advertising (ICORIA) 2024, Thessaloniki, Grèce
Rasolofoarison D. (2024), Hairy stories. Histoires de cheveux et de poils, Les colloques CERISY : La mode : lois, logiques et fictions du paraître, Cerisy, France
Rasolofoarison D., Feiereisen S., Russell C., Schau H. (2022), Autodriving to Reveal Insights About Television Consumption, Consumer Culture Theory conference, Corvallis, États-Unis
Letifi S., Rasolofoarison D. (2022), Remake, Reboot, Franchise, or Adaptation? - Rallying Fans in a Fragmented Market to Survive, Popular Culture Association conference, Online
Rasolofoarison D., Hoffman J. (2022), Where is fandom acted out in 2022? An update on places of fan practices, Fan Studies Network North America (FSNNA) conference, Chicago, États-Unis
Hoffman J., Rasolofoarison D. (2022), How music fandom is acted out in 2022 ?, Economics of the music industry conference, Hambourg, Allemagne
Feiereisen S., Rasolofoarison D., Russell C., Schau H. (2016), Narrative Navigational Practices in the Digital Age, Consumer Culture Theory conference, Lille, France
Russell C., Rasolofoarison D. (2016), Not all Celebrity-Brand Associations are alike: An Experimental Comparison of the Effectiveness of Advertising, Product Placement and Real Life Celebrity Endorsements, International Conference for Research in Advertising (ICORIA), Ljubljana, SlovÉnie
Feiereisen S., Rasolofoarison D., Russell C., Schau H. (2015), Narrative Pace Control Practices in the Digital Age: How do People Consume Television (tv) Series?, European Marketing Academy Conference, Leuven, Belgique
Bascoul G., Schmitt J., Rasolofoarison D. (2011), Consumers' biased Perceptions of the Environmental Impact of Products, and Their Influence on Advertising Efficiency, Academy of Marketing Science, Coral-Gables, États-Unis
Rasolofoarison D. (2010), Investigating tiredness and ad complexity effects on visual processing of advertisements: an eye-tracking study, Academy of Marketing Conference, Coventry, Royaume-Uni
Schmitt J., Rasolofoarison D. (2010), Les motivations pour le magasinage: démêler les impacts des motivations individuelles et des motivations liées au contexte, 26ème congrès de l'Association Française de Marketing, Le Mans, France
de Valck K., Rasolofoarison D. (2009), Les Pratiques de Co-Création Dans l’Industrie de Divertissement; Une Analyse Critique des Dynamiques du Marché, 25ème congrès de l'Association Française de Marketing, Londres, Royaume-Uni
Bascoul G., Schmitt J., Rasolofoarison D. (2008), Disentangle contextual and permanent individual motivations: an application to shopping behavior, 37th European Marketing Academy conference, Brighton, Royaume-Uni
Rasolofoarison D. (2008), Effets d’interaction de la fatigue du consommateur et de la complexité d’une publicité sur le processus de traitement de la publicité, 24ème congrès de l'Association Française de Marketing, Vincennes, France
Présentation(s) dans un séminaire de recherche
Rasolofoarison D. (2024), From eye-tracking to TV series content analysis via photo-elicitation: a visual research methods journey, in TSM (Toulouse School of Management) PhD day, Toulouse
Russell C., Rasolofoarison D. (2023), Visualization Workshop, in Atelier de recherche IAE Paris, Paris
Rasolofoarison D., Russell C. (2023), Visualization Workshop, in Atelier de recherche Audencia Nantes, Nantes
Rasolofoarison D., Russell C. (2023), Visualization Workshop, in Atelier de recherche DRM-ERMES Université Paris-Dauphine PSL, Paris
Rasolofoarison D. (2023), La réception des séries TV : quelles évolutions ? quelles permanences ?, in Séminaire Axe transversal DRM Art & Culture- Université Paris-Dauphine PSL, Paris
Rasolofoarison D. (2022), Trajectoire d’une idée de recherche, in Publication booster AFM 2022, PARIS