DRM

Rasolofoarison Dina

Associate Professor

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Biography

Dina joined Université Paris Dauphine, PSL as a Maitresse de Conférences in Marketing in September 2018. She holds an MSc in Management from ESSEC Business School and a Phd in Marketing from HEC Paris.

Dina’s main research interests lie in the areas of visual culture, cultural practices, fan studies and cultural industries. Her work has appeared in the Journal of Consumer Research, the Journal of Business Research, and the International Journal of Advertising and has been presented at various international conferences, including the Association for Consumer Research, the American Marketing Association, the European Conference of the Association for Consumer Research, the Consumer Culture Theory conference, or the European Marketing Academy conference.

She teaches courses on Sociology of Culture, Media Studies, and Research Methods at the postgraduate level.

Prior to joining Université Paris-Dauphine, Dina was an assistant professor at Aston Business School for six years and at the University of Southampton for two years. Before that, she held positions as junior market researcher and junior product manager in the FMCG industry.

Publications


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