Biography
Fabienne Berger-Remy is an Associate Professor of marketing with a PhD in management science. After significant experience in marketing, branding and management first in consumer goods companies, then as a consultant, she started an academic career in 2014, first at IAE Paris Sorbonne, then at Dauphine University - PSL since 2023.
Her research is highly multidisciplinary, focusing on transformations in marketing organizations and professions, the relationship between work, brand and consumption, and value creation in the form of intangible capital. Her work has been published in academic journals such as M@n@gement, Journal of Business Research, Psychology & Marketing, Journal of Applied Accounting Research, Journal of Marketing Management, Revue Française de Gestion, Journal of Historical Research in Marketing, Recherche et Applications en Marketing, Décisions Marketing, @GRH.
Publications
Articles
de Villartay S., Julienne E., Laporte M-E., Berger-Remy F. (2026), Why consumers react differently to brand transgressions: Functional vs. ethical breaches and psychological contracts, Journal of Retailing and Consumer Services, vol. 88, p. 104565 
Berger-Remy F., Cornudet C., Laporte M., Berger‐Remy F., Parguel B., Richet J. (2025), When Food Scanner Apps Outperform Front‐of‐Pack Nutrition Labels: A Conditional Process Model to Foster Healthier Food Choices in Times of Growing Distrust, Psychology & Marketing, vol. 42, n°8, p. 1963-1978
Laporte M-Ã., Berger-Remy F. (2024), Motiver la population à se protéger : le cas du premier confinement en France, Revue internationale de psychosociologie et de gestion des comportements organisationnels, vol. Vol. XXX, n°80, p. 35-58
De Villartay S., De Vittoris R., Berger-Remy F. (2024), Dédramatiser et restaurer la confiance : Une analyse sémantique du discours du dirigeant lors d’une communication de crise, Revue française de gestion, vol. 319, n°6, p. 43-64
De Villartay S., Abid-Dupont M-A., Berger-Remy F. (2024), The dynamic of employees’ trust in their organisation in a corporate brand crisis: the bounce-back effect of organisational identification, Journal of Marketing Management, vol. 40, n°3-4, p. 260-288
De Villartay S., Berger-Remy F., Fleck N. (2023), Quand l’expérience de travail se met en scène. Pourquoi les collaborateurs relaient (ou non) les témoignages vidéo de leurs pairs : rôle de la congruence et de l’identité sociale, @GRH, vol. 49, n°4, p. 101-126
Aimé I., BERGER-REMY F., Laporte M-E. (2022), The brand, the persona and the algorithm: How datafication is reconfiguring marketing work☆, Journal of Business Research, vol. 145, p. 814-827
Delmas S., BERGER-REMY F. (2022), Une taxonomie de l’inconfort ressenti par les collaborateurs lorsque le vécu de travail contredit l’imaginaire de marque, Management & Avenir, vol. 2022/5, n°131, p. 107-128
Albertini E., BERGER-REMY F., Lefrancq S., Morgana L., Petković M., Walliser E. (2021), Voluntary disclosure and intellectual capital: how CEOs mobilise discretionary accounting narratives to account for value creation stemming from intellectual capital, Journal of Applied Accounting Research, vol. 22, n°4, p. 687-705
Laporte M-Ã., Aimé I., BERGER-REMY F. (2021), La transformation digitale du marketing comme mode managériale : une démystification du discours des consultants, Management & Avenir, vol. N° 122, n°2, p. 89-113
BERGER-REMY F., Laporte M-E., Aimé I. (2021), The Reconfiguration of Marketing Organization in the Age of Digital Transformation: A Paradox Perspective, Management-Revue, vol. 32, n°2, p. 108-127
de Villartay S., BERGER-REMY F. (2020), Pourquoi certaines informations négatives médiatisées sur les marques font long feu : une lecture par le contrat psychologique, Décisions Marketing, vol. 98, p. 103-125
BERGER-REMY F., Delmas S., de Villartay S. (2020), Entre désenchantement et pragmatisme, les stratégies des collaborateurs face aux incohérences entre la marque et le vécu de travail, Décisions Marketing, vol. 99, p. 37-59
Albertini E., BERGER-REMY F. (2019), Intellectual Capital and Financial Performance: A Meta-Analysis and Research Agenda, M@n@gement, vol. 22, n°2, p. 216
Aimé I., BERGER-REMY F., Laporte M-E. (2018), Lessons from nearly a century of the brand management system, Journal of Historical Research in Marketing, vol. 10, n°4, p. 420-450
BERGER-REMY F., Michel G. (2015), Comment la marque donne du sens au collaborateur : vers une vision élargie du capital-marque, Recherche et applications en marketing (French edition), vol. 30, n°2, p. 30-57
BERGER-REMY F., Michel G. (2015), How brand gives employees meaning: Towards an extended view of brand equity, Recherche et Applications en Marketing (English Edition), vol. 30, n°2, p. 30-54
Communications sans actes
Berger-Remy F., Gyrd-Jones R., Delmas S. (2024), Maintaining narrative of self under liquid conditions of work, 40th European Group for Organizational Studies Colloquium (EGOS), Milan, Italie
Cornudet C., Laporte M-E., Berger-Remy F. (2024), Effects of nutritional recommendation applications on consumer food choices in times of growing distrust, 20th Academy of Innovation, Entrepreneurship, and Knowledge Conference (ACIEK), Paris, France
Berger-Remy F., Aimé I., Laporte M-E. (2023), A phytosociological perspective on digital transformation : A case of the marketing organization of a legacy firm, 39th European Group for Organizational Studies Colloquium (EGOS), Cagliari, Italie
Berger-Remy F., Laporte M-E., Aimé I. (2023), Theorizing digital transformation: a phytosociological approach, 23rd Conference of the European Academy of Management (EURAM), Dublin, Irlande
de Villartay S., Berger-Remy F., Julienne E., Laporte M-E. (2023), An exploration of the brand crisis mechanism through the psychological contract theory, 52th European Marketing Academy Conference (EMAC), Odense, Danemark
Delmas S., Berger-Remy F. (2023), Entre confort et inconfort, une exploration de la relation marque-collaborateur, 39e congrès de l’Association Française du Marketing (AFM), Vannes, France
De Villartay S., Berger-Remy F., Fleck N. (2023), Lorsque les collaborateurs relaient la communication marque employeur : application aux témoignages vidéos, 39e Congrès International de l’AFM (Association Française du Marketing), Vannes, France