DRM
Berger-Remy Fabienne
Associate Professor
Biography
Fabienne Berger-Remy is an Associate Professor of marketing with a PhD in management science. After significant experience in marketing, branding and management first in consumer goods companies, then as a consultant, she started an academic career in 2014, first at IAE Paris Sorbonne, then at Dauphine University - PSL since 2023.
Her research is highly multidisciplinary, focusing on transformations in marketing organizations and professions, the relationship between work, brand and consumption, and value creation in the form of intangible capital. Her work has been published in academic journals such as M@n@gement, Journal of Business Research, Journal of Applied Accounting Research, Journal of Marketing Management, Journal of Historical Research in Marketing, Recherche et Applications en Marketing, Décisions Marketing, @GRH.
Publications
Articles
De Villartay S., Berger-Remy F., Fleck N. (2023), Quand l’expérience de travail se met en scène. Pourquoi les collaborateurs relaient (ou non) les témoignages vidéo de leurs pairs : rôle de la congruence et de l’identité sociale, @GRH, vol. 49, n°4, p. 101-126 
De Villartay S., Abid-Dupond M., BERGER-REMY F. (2023), The dynamic of employees’ trust in their organisation in a corporate brand crisis: The bounce-back effect of organisational identification, Journal of Marketing Management
Aimé I., BERGER-REMY F., Laporte M-E. (2022), The brand, the persona and the algorithm: How datafication is reconfiguring marketing work☆, Journal of Business Research, vol. 145, p. 814-827
Delmas S., BERGER-REMY F. (2022), Une taxonomie de l’inconfort ressenti par les collaborateurs lorsque le vécu de travail contredit l’imaginaire de marque, Management & Avenir, vol. 2022/5, n°131, p. 107-128
Laporte M-Ã., Aimé I., BERGER-REMY F. (2021), La transformation digitale du marketing comme mode managériale : une démystification du discours des consultants, Management & Avenir, vol. N° 122, n°2, p. 89-113
Albertini E., BERGER-REMY F., Lefrancq S., Morgana L., Petković M., Walliser E. (2021), Voluntary disclosure and intellectual capital: how CEOs mobilise discretionary accounting narratives to account for value creation stemming from intellectual capital, Journal of Applied Accounting Research, vol. 22, n°4, p. 687-705
BERGER-REMY F., Laporte M-E., Aimé I. (2021), The Reconfiguration of Marketing Organization in the Age of Digital Transformation: A Paradox Perspective, Management-Revue, vol. 32, n°2, p. 108-127
de Villartay S., BERGER-REMY F. (2020), Pourquoi certaines informations négatives médiatisées sur les marques font long feu : une lecture par le contrat psychologique, Décisions Marketing, vol. 98, p. 103-125
BERGER-REMY F., Delmas S., de Villartay S. (2020), Entre désenchantement et pragmatisme, les stratégies des collaborateurs face aux incohérences entre la marque et le vécu de travail, Décisions Marketing, vol. 99, p. 37-59
Albertini E., BERGER-REMY F. (2019), Intellectual Capital and Financial Performance: A Meta-Analysis and Research Agenda, M@n@gement, vol. 22, n°2, p. 216
Aimé I., BERGER-REMY F., Laporte M-E. (2018), Lessons from nearly a century of the brand management system, Journal of Historical Research in Marketing, vol. 10, n°4, p. 420-450
BERGER-REMY F., Michel G. (2015), How brand gives employees meaning: Towards an extended view of brand equity, Recherche et Applications en Marketing (English Edition), vol. 30, n°2, p. 30-54
BERGER-REMY F., Michel G. (2015), Comment la marque donne du sens au collaborateur : vers une vision élargie du capital-marque, Recherche et applications en marketing (French edition), vol. 30, n°2, p. 30-57
Communications sans actes
De Villartay S., Berger-Remy F., Fleck N. (2023), Lorsque les collaborateurs relaient la communication marque employeur : application aux témoignages vidéos, 39e Congrès International de l’AFM (Association Française du Marketing), Vannes, France