Consulting and Research - 102 - Master's Year 2

Program Year

Obligatoires - 24 ECTS

  • Expérience client et création de valeur
  • Méthodologies quantitatives 1
  • Projets tutorés 1
  • Design de la recherche 2
  • Théories des organisations
  • Consulting skills
  • Remise à niveau en statistiques
  • Qualtrics
  • Méthodologies qualitatives
  • Gestion financière et Marketing
  • Challenge Inter-Parcours

Optionnels - 6 ECTS

Obligatoires - 9 ECTS

  • Projets tutorés 2
  • Méthodologies quantitatives 2
  • Intelligence marketing

Optionnels - 12 ECTS

  • Recherche en stratégie
  • Marchés et institutions
  • Méthodologie du conseil
  • New practices and methods research in the age of AI
  • Modèles marketing
  • Innovation
  • Recherche en marketing 2
  • Transformation des organisations
  • Mission value proposition design

Obligatoire à choix (1 à choisir sur les deux proposés - 9 ECTS)

Academic Training Year 2021 - 2022 - subject to modification


Teaching Modalities

The full-time program consists of 400 hours of instruction, spread out between September and April.

The program combines instruction on the use of quantitative and qualitative methods with deep knowledge of the marketing and strategy concepts necessary to any professional in this field working on the national or international level.

At the end of the program, students must complete a thesis in which they test original hypotheses or ideas against a research question, either academic or applied (to an internship). The conclusions should discuss potential implications or make recommendations, thereby contributing new theoretical, methodological, and managerial knowledge to the field. The student selects their thesis topic and presents it to their thesis advisor for approval.
 


Internships and Supervised Projects

Students must undertake an internship of six months' duration between mid-April and November.