The profession of Digital Marketing Manager
The Digital Marketing Manager oversees various digital projects in line with the company's strategy. They use all web marketing elements to develop and retain the company's clientele.
Their primary goal is to increase the revenue of the brand they represent by enhancing its visibility and online presence. Fully aware of the latest internet trends and new technologies, the Digital Marketing Manager utilizes all available digital tools—tablets, computers, mobile devices—to develop their marketing strategy and optimize the company's return on investment (ROI).
The Master’s in Marketing & Strategy at Université Paris Dauphine-PSL equips students with all the necessary knowledge in digital marketing strategy to become a Digital Marketing Manager.
Role and responsibilities of the Digital Marketing Manager
The Digital Marketing Manager plays a central role in the marketing strategy. As both a marketing professional, a social media expert, and a coordinator of various internal and external teams, the Digital Marketing Manager carries out a wide range of tasks throughout their career, such as:
Daily tasks
- Conduct strategic monitoring
- Analyze the positioning of products and services on the web and in digital markets.
- Implement the company’s digital strategy and assess its alignment with user needs
- Develop and launch new products and services
- Plan and coordinate various marketing projects
- Define and manage the community on social media
- Manage web partnerships and various launch events
- Define and manage the marketing budget
- Supervise marketing teams in charge of various projects
- Monitor marketing operations
- Evaluate the effectiveness of campaigns and adjust if necessary
- Produce reports and analyze the return on investment (ROI)
- Communicate information and results to teams, as well as to General or Financial Management
Salaries and career progression
Working in the sought-after digital sector, the Digital Marketing Manager enjoys a highly valued profile by companies and has an attractive salary right from the start of their career. A beginner can expect to earn between €35,000 and €38,000 gross annually. A confirmed professional with 5 or more years of experience can expect a salary of €50,000 to €60,000 gross per year.
As a specialist in both marketing and the digital sector, the Digital Marketing Manager can advance in their career to roles such as Digital Marketing Director or Digital Strategy Director. If desired, they can also evolve into the role of Marketing Director for the company they work for.
Required skills
- Curiosity and versatility
- Creativity
- Good listening skills
- Responsiveness
- Strong adaptability
- Proactive approach
- Managerial skills
- Strong interpersonal skills
- Excellent command of English
- Full mastery of social media
- Excellent proficiency with digital tools (SEO, SEA, photo editing and graphic design tools, HTML)
- Budget management skills
- Knowledge of sociology to understand user behavior
What studies are required to become a Digital Marketing Manager ?
Becoming a Digital Marketing Manager requires advanced skills in both marketing and digital technologies. Therefore, a university degree at the BAC + 5 level in marketing is necessary, such as the Master’s in Marketing and Strategy offered by Université Paris Dauphine-PSL. This will enable future graduates to gain the knowledge and skills in marketing and strategy to apply them in the digital sector.
Training to Become a Digital Marketing Manager at Université Paris Dauphine – PSL
Université Paris Dauphine-PSL offers an excellent Master’s in Marketing and Strategy to train students aspiring to become Digital Marketing Managers. This program provides a deep understanding of the marketing field to develop strategies that meet the demands of the digital sector.
The Marketing Communication specialization further develops aspects of communication and media strategy, offering comprehensive knowledge in digital communication, which is essential for becoming a Digital Marketing Manager.