Marketing and Communication - 208 - Master's Year 2

The Communication - Marketing program trains communications professionals consultants in communication and marketing strategy and project managers who can develop a strategic vision for marketing and communication, create efficient action plans, and measure their success. Students in the program hone their communications and marketing skills and knowledge, with a particular focus on digital marketing.

Program objectives:

• Create marketing and communications strategies for organizations and brands;
• Understand the market in which organizations and brands evolve;
• Understand the strategic importance of the digital and master its techniques;
• Implement marketing and marketing communications decisions;
• Gain expertise in project management and collaborate as part of a team;
• Be able to convince others and come up with original ideas;
• Develop a critical approach to the negative effects of marketing and communication decisions and a proactive vision of their possible contribution to current environmental and social issues.