Communication - Marketing - 208 - Master's Year 2

Program Year

Obligatoire

  • Initiation à la PAO
  • Stratégie éditoriale digitale
  • Planning stratégique
  • Social Media et e-reputation
  • Droit de la communication
  • Publicité digitale
  • Marketing International
  • Gestion financière et Marketing
  • Challenge Inter-Parcours
  • Expression orale

Obligatoire

  • Gestion de projet Web
  • Art, culture et créativité
  • Voyage d'études
  • Introduction au développement web
  • Compétition publicitaire
  • Développement personnel
  • Search Marketing (SEA)
  • Marketing critique : les coulisses de la mode
  • Stratégie Média & Média-Planning
  • Expériences en entreprise (Apprentissage, Formation Initiale, Formation Continue)

Academic Training Year 2021 - 2022 - subject to modification


Teaching Modalities

The program consists of around 400 hours of instruction, spread out between September and the end of June.
This track is only offered as a work-study program. The work-study program allows students to gain significant professional experience while earning a recognized degree and gives companies the opportunity to train an apprentice team member.

  • September: full-time on campus (+ one week in January and one week in March)
  • October to June: Four days at the workplace; one day on campus

Students apprentice with companies in a variety of sectors: communications agencies, media groups, and major corporations across all industries, from luxury goods to services, entertainment to mass consumption.

University courses are primarily taught by industry professionals to improve students' career prospects. They cover three main areas:

  1. Instruction that develops the strategic skills required by the marketing and communications professions, such as strategic planning, Web editorial strategy, media strategy, communication and media law, and include a practical implementation project involving a publicity competition for a real company.
  2. Instruction in operational “tools” skills such as an introduction to coding, or Google certification.
  3. Instruction that builds self-awareness, impact, and creativity through classes in art, culture and creativity, public speaking, etc.


Internships and Supervised Projects

Students benefit from having two mentors, one at the university and one at the workplace. The apprenticeship coordinator at the workplace ensures that the apprentice is properly onboarded and trained throughout the year. The university tutor connects the theory learned in class with the reality of the business world. The apprenticeship coordinator, the apprentice, and the university tutor meet twice over the course of the year to ensure that the student is receiving personalized mentoring and training.

The student's internship performance is assessed via the apprenticeship report. An initial report detailing the projects undertaken during the apprenticeship and their initial results is due in January. The second installment is due in June and must report on the apprentice's personal and professional journey.