Program Year
Academic Training Year 2024 - 2025 - subject to modification
Teaching Modalities
The program consists of 450 hours of instruction, spread out over 16 months between September and December.
- September to December: courses on campus
- January to May: courses and study assignment for a company
- June to November: six-month applied internship
The program combines a number of experiences:
Operational knowledge
- basic management knowledge
- in-depth marketing analysis frameworks
- analyses of practical cases presented to professionals
- a lot of group work
- An intensive practicum on presentation techniques and public speaking.
- English-language practice
- an introduction to academic rigor and methods
- an original, impactful experience in which the student is entirely responsible for managing a study for a company (the assignment)
Internships and Supervised Projects
Students must undertake an internship of least four months' duration.
Finding the company and assignment that matches your career goals is already an important first step. The internship assignment is to help a company with a marketing decision they have to make:
- Analyze decision-making, identify options and selection criteria
- Determine information needs and choose the appropriate methodologies
- Develop the instrument, build and control the field
- Analyze and synthesize the results for
- Present the recommendations to the company.
Students pursue this project during private tutorial sessions with a program instructor and Thursday-afternoon group tutorials, which will enable them to follow the different steps of various studies while exercising their critical sensibilities.
Research-driven Programs
Training courses are developed in close collaboration with Dauphine's world-class research programs, which ensure high standards and innovation.
Research is organized around 6 disciplines all centered on the sciences of organizations and decision making.
Learn more about research at Dauphine