Retail and Customer Management - 206 - Master's Year 2

Program Objectives

The Distribution and Customer Relations track is a dynamic, professionally-oriented program
The Distribution and Customer Relations track is one of the available tracks in the Master's degree in Marketing & Strategy. It engages students in active pedagogy to train them to be ready to take on the challenges and opportunities posed by e-commerce, the digital shift, and customer relations.
Regular projects in the form of C-Store, SCOPS, Startup Project, Challenge Distribution, and many others, are central to the program. Working professionals present students with real-life business case studies to contemplate and analyze.
Both the students and the teaching faculty are heavily involved in these innovative projects. They are also deeply committed to University life: see the opening of a Food Assembly for Dauphine's staff and students as well as local residents.

Competitive intelligence and curiosity are central to the Distribution and Customer Relations track: students use study trips and retail safaris to learn about commercial innovations in France and abroad and write about them for others in our newsletter.
Thanks to its university-wide projects, teaching faculty, and committed students, this program offers a stimulating education in marketing that leads to many professional opportunities.

Types of education
Initial training
ECTS Credits
60 credits
24 weeks
Type of Diploma
Diploma from a major institution conferring the Master's degree
Academic Year


  • Sarah LASRI

    Associate Professor

    Director of the 2nd year of the Master's degree

  • Julie Hermann

    Associate Professor

    Director of the 2nd year of the Master's degree

  • Isabeau Grisillon

    Teaching assistant

     Send an email

The challenges of the ecological and social transition in the Master's degree programs

Several courses and tools are offered to students in the Master’s program, regardless of their specialization

After Dauphine

1 Month

job hunting's average duration

70,4 %

Professional integration rate


Median salary

Corporate Partners

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