Retail and Customer Management - 206 - Master's Year 2

SCOPS TROPHIES

The commercial innovation observatory named "SCOPS" is one of the flagship projects of the year led by the students.

It rewards commercial innovation in 5 categories and 4 sectors of activity

The commercial innovation observatory named "SCOPS" is one of the flagship projects of the year led by the students. It involves thorough monitoring and analysis, culminating in the final presentation of 16 innovations that have marked the year. This presentation serves to reward the 4 best innovations, the best solidarity innovation, the best green innovation, and to understand the major trends in commerce, thanks to an interactive voting system involving a jury of leading professionals.

The trophies reward commercial innovations in 5 categories:

  • Sales Assistance Services that facilitate access to a product/service or the purchasing process of that product/service.
  • Sales Concepts which can be physical or online.
  • Promotional Operations that bring together manufacturers and retailers around category management or trade marketing challenges.
  • Relational Strategies that involve new targeting, the adjustment of the offer and marketing channels, the support of one or several partners, as well as relationship programs, whether tangible or not.
  • Green innovations, which are becoming increasingly numerous, are a testament to the fact that the environment is at the heart of innovation.

The identification of commercial innovations covers 4 sectors of activity:

  • Food
  • Home Equipment
  • Energy, Mobility, and Telecoms
  • Luxury

Creating a knowledge base related to innovation in the field of commerce and customer relations

General Objectives: 

The objective of the observatory is to create a knowledge base related to innovation in the field of commerce and customer relations based on the monitoring work carried out by the students of the Master's in Distribution and Customer Relations at the University Paris Dauphine - PSL.

Educational Objectives: 

From an educational standpoint, the SCOPS project is a fantastic project. It brings students together around a common goal. Each group works on an industry sector and is supervised by a teacher from the Master's program.

This work enables students to develop the following skills:

  • To work in a group (5 students) and organize their work
  • To search for information and process it
  • To conceptualize commercial innovation
  • Analysis and reflection: evaluating the interest of an innovation, ranking innovations in relation to each other, etc.
  • To speak in public, in front of a large audience during the innovation presentation ceremony.
  • Argumentation and communication skills: students must defend the most innovative projects in their eyes, justify their interest and communicate it as effectively as possible.

This project mobilizes students, teachers, and companies around a theme that unites the two pillars of the Master's program: distribution and customer relations. It is a common thread that gives meaning to all the teachings of the year.

Four speakers supervise the students in the SCOPS project, through regular meetings to follow the progress of the project, provide guidance and advice, and most importantly, prepare and rehearse the final presentation.

  • Sarah Lasri: Lecturer at the University Paris Dauphine - PSL and Head of the Master's program
  • Valérie Renaudin: Vice President of Real Estate Projects and New Campus
  • Julie Hermann: Shopper Focus Consultant
  • Joël Plat: Associate Director at PMP and co-head of the Master's program

Replay of the SCOPS and the White Paper 2025

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18th SCOPS Trophy Ceremony 
April 2, 2025 

Discover the best commercial innovations of 2024.

Passionate students presented a selection of 16 innovations and 4 trends, developed as part of our Commercial Innovation Observatory. The jury and the audience then voted for the best commercial innovations of the year in each category.

The SCOPS 2025 “livre blanc”

Their final year of studies has been filled with meaningful encounters, travel, and valuable learning experiences. They had the opportunity to interact with numerous professionals from a wide range of industries. We would like to sincerely thank all our partners and guest speakers who welcomed them into their headquarters or took the time to share their experiences, helping our students grow.

In addition, the students immersed themselves in several real-life case studies in collaboration with major retail players (Carrefour, Danone, Jonak, Groupement Mousquetaires, Savencia, Maisons du Monde, Guerlain, etc.). The diversity of sectors and companies they worked with contributed to developing their curiosity and adaptability.

To take things even further, they explored sales concepts and retail innovations across France, as well as in Rotterdam, The Hague, and Amsterdam. At the same time, the students have been actively engaged since the beginning of the year in monitoring 2024 innovations and emerging trends as part of the SCOPS initiative. They had the opportunity to pitch the innovations they supported, in pairs, on stage in front of a jury and an audience of retail experts!

It has been an immense pleasure for the teaching team to support them throughout this journey, which will undoubtedly shape their future and their vision of the world.

Download the “livre blanc”
 

The SCOPS partners

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